Parks And Recreation - Marketing Specialist

Marketing Specialist

The Marketing Specialist is responsible for promoting programs, facilities, events, and initiatives within the Parks & Recreation Department. This role focuses on increasing community engagement, driving participation, and enhancing the overall brand and visibility of the department across all platforms.

Major Duties

Content & Social Media

• Manage and grow the department's social media platforms (Facebook, Instagram, etc.)
• Create and schedule engaging content (photos, videos, graphics, reels)
• Capture on-site content at events, parks, and facilities
• Respond to comments, messages, and community engagement

Marketing & Promotions

• Develop and execute marketing campaigns for programs, leagues, tournaments, and events
• Design promotional materials (flyers, brochures, digital ads, signage)
• Maintain consistent branding across all communications
• Promote seasonal offerings (summer camps, leagues, special events)

Website & Digital Presence

• Update and maintain the Parks & Recreation website
• Ensure program listings, events, and registrations are accurate and up-to-date
• Assist with SEO and online visibility improvements

Event Support

• Assist with planning and promoting department events and festivals
• Coordinate marketing timelines leading up to events
• Provide on-site support for major events (content capture, signage, promotion)

Community Engagement

• Build relationships with local businesses, sponsors, and community partners
• Help promote partnerships, sponsorship opportunities, and initiatives
• Support public communication efforts and community outreach

Analytics & Reporting

• Track performance of marketing campaigns and social media engagement
• Provide monthly reports on growth, reach, and program participation trends
• Use data to improve future campaigns and strategies

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Relevant marketing experience may be substituted for the required education.
• Experience in social media management and content creation.
• Proficiency in design tools (Canva, Adobe Suite, etc.) and Microsoft Office products.
• Strong written and verbal communication skills.
• Ability to work evenings and weekends as needed for events.
• Passion for community engagement, recreation, and public service.
• Must possess valid driver's license and be able to reliably commute to City facilities.
• Knowledge of marketing principles, branding, and public communication strategies
• Knowledge of social media platforms and content trends
• Knowledge of digital design tools (e.g., Canva, Adobe Suite)
• Knowledge of website management and basic SEO practices
• Knowledge of marketing analytics and performance tracking.
• Skill in creating engaging content (graphics, photos, videos, and written posts)
• Skill in managing social media platforms and increasing audience engagement
• Skill in designing promotional materials and maintaining brand consistency
• Skill in planning and executing marketing campaigns and timelines
• Skill in communicating effectively with the public and internal stakeholders
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Ability to work independently and collaboratively across teams
• Ability to engage with the community in a professional and positive manner
• Ability to think creatively and develop innovative marketing strategies
• Ability to work flexible hours, including evenings and weekends for events

Supplemental Information

Guidelines

• Guidelines include city and department policies and procedures. These guidelines are generally clear and specific but may require some interpretation in application.

Complexity/Scope of Work

• The work consists of related administrative and customer service duties. Frequent interruptions contribute to the complexity of the position.
• The purpose of this position is to provide marketing and administrative support for department operations. Successful performance contributes to the efficiency and effectiveness of those operations.

Contacts

• Contacts are typically with co-workers, other city employees, community partners, local businesses, media representatives, and the general public to promote programs, events, and initiatives.
• Contacts are typically to exchange information, motivate persons, negotiate matters, resolve problems, and provide services.

Physical Demands/Work Environment

• The work is typically performed in an office while sitting at a desk or table or while intermittently sitting, standing, or stooping.
• May require some travel.

Supervisory and Management Responsibility

• None.