Public Relations And Marketing Manager

Public Relations & Marketing Manager

Mississippi Public Broadcasting is a state-licensed public media organization serving audiences across Mississippi through radio, television, and digital platforms. Mississippi Public Broadcasting is a trusted multimedia organization that educates, enlightens and entertains Mississippians. As the only statewide radio and television broadcast network, MPB connects Mississippi households and communities. We're seeking a Public Relations & Marketing Manager who can turn strategy into actionable insights and messaging into measurable impact. This role is designed for a communications professional who understands how to build brand presence, manage reputation, and execute integrated campaigns across a complex media environment. From earned media to paid placements, from internal collaboration to external partnerships, this position plays a critical role in shaping how our organization shows up across platforms—and how audiences engage with our content.

The Public Relations & Marketing Specialist leads the planning, coordination, and execution of strategic communications and marketing initiatives across multiple departments and platforms, including Television, News, Radio, and Education. This role requires a highly organized, deadline-driven professional who can manage competing priorities, oversee budgets and media buys, and ensure seamless content distribution across owned and non-owned platforms. This position works closely with the Director of Communications – and is equal parts strategist, project manager, and communicator, responsible for aligning messaging, maintaining brand consistency, and maximizing reach through thoughtful planning and execution.

Key responsibilities are as followed:

• Strategic Communications & PR:
• Develop and execute integrated public relations and marketing strategies that drive awareness, audience growth, and engagement
• Build and maintain relationships with media outlets, partners, and community stakeholders to generate earned media opportunities
• Draft press releases, talking points, and key messaging aligned with organizational priorities
• Campaign Planning & Execution:
• Plan and manage multi-channel campaigns from concept through execution, including timelines, deliverables, and performance tracking
• Coordinate campaign rollouts across broadcast, digital, social, email, and external distribution platforms
• Ensure alignment between messaging, creative assets, and targeted audience strategies
• Media Buying & Budget Management:
• Plan, negotiate, and execute media buys across digital, broadcast, and other paid channels
• Track and manage campaign budgets, ensuring efficient allocation of resources and measurable ROI
• Monitor performance and optimize campaigns based on analytics and KPIs
• Content & Distribution Management:
• Oversee the development and distribution of content across all platforms, including website, social media, email, and third-party channels
• Ensure consistent brand voice and messaging across internal departments and external platforms
• Collaborate with internal teams to adapt content for various audiences and formats
• Develop collateral material, including agency branded assets and merchandise for external campaigns, brand awareness, promotions and cause marketing
• Cross-Department Collaboration:
• Serve as a central point of coordination between Television, News, Radio, Education, and other internal teams on all communications and marketing initiatives
• Manage workflows, approvals, and timelines to keep projects moving efficiently
• Balance multiple projects and deadlines while maintaining attention to detail and quality control, including brand guidelines
• Analytics & Optimization:
• Track, analyze, and report on campaign performance using data-driven insights to adjust campaign strategy and effectiveness
• Adjust strategies and tactics to improve engagement, reach, and overall effectiveness
• Stay current on industry trends, audience behaviors, and emerging platforms
• Events & Community Engagement:
• Support planning and promotion of events, ensuring strong attendance and visibility
• Coordinate messaging and materials for community outreach and partnerships

What you'll need to be successful:

• A strategic thinker who can also execute at a high level
• Highly organized with strong attention to detail and workflow management
• Collaborative and comfortable working across multiple teams and departments
• Data-driven, with the ability to translate insights into action
• Adaptable in a fast-paced environment with evolving priorities
• Strong project management skills with the ability to juggle multiple deadlines and priorities
• Strong understanding of digital marketing, analytics, and content distribution strategies
• Proficiency in Microsoft 365 and Adobe Creative Suite
• Excellent writing, editing, and verbal communication skills

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• 7+ years of experience in public relations, marketing, or integrated communications
• Proven experience managing campaigns, media relations, and cross-platform content strategies
• Experience in managing teams of 3+ persons preferred
• Experience with media planning, buying, and budget management
• Experience with email marketing platforms (e.g., Constant Contact) and social scheduling/analytics tools (e.g., Sprout Social or similar)