Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

The Senior Digital Marketing Specialist helps to set strategy and execution over LVCVA's digital ecosystem — determining the direction of CMS and CRM content architecture, discoverability (SEO/AIO), analytics frameworks, and cross-channel campaign performance. This position will have oversight of the day-to-day website user experience, digital creative direction, and the scope, deliverables, and performance of the LVCVA's external website agency partners and development vendors. The role will evaluate business needs, formulates digital strategy, approves vendor work product and manage budget allocations. Serving as the organization's authority on web UX and digital experience design, the Senior Digital Marketing Specialist applies creative and analytical judgment to shape destination-defining digital experiences that reflect the ambition and scale of LVCVA's industry-leading presence.

Operations

• Direct end-to-end web projects across the LVCVA ecosystem by defining scope, priorities, resourcing, and success criteria to drive projects from concept to launch.
• Manage external agency and vendor relationships by directing workflows, guiding creative/technical briefs, approving deliverables, and partnering with the Sr. Manager of Digital Marketing to control scope, budget, and schedules.
• Oversee the webmaster function by establishing organizational policies for image rights, content governance, metadata, site hygiene, and legal/accessibility compliance.
• Evaluate campaign performance and recommend strategic adjustments and course corrections to leadership.

Analytics

• Audit the SEO/AIO program regularly to develop keyword strategies and drive technical optimizations.
• Track search performance using platforms like Google Search Console, SEMrush, and Profound AI, translating data into prioritized action plans while monitoring AIO/GEO trends.
• Transform paid and organic data insights into actionable website, UX, and campaign optimizations in collaboration with social, advertising, and hotel marketing partners.

Digital Experience & Creative Direction

• Define the creative vision and UX strategy for LVCVA's web properties, optimizing the traveler's digital journey from inspiration to booking.
• Design optimal UX flows and originate digital experiences—such as interactive features and redesigned user journeys—to drive engagement and partner referrals.
• Execute design and content decisions that balance creative vision with conversion goals, ensuring a distinctive, on-brand, and high-performing digital presence.

The Las Vegas Convention and Visitors Authority (LVCVA) provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the LVCVA will provide reasonable accommodation for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at peopleconnect@lvcva.com

Professional-Class Benefits

• Total compensation at the Authority consists not only of the salary paid, but also of the various benefits offered, such as group health and life insurance and retirement plan. Depending on the type of insurance selected, adding these benefits increases an employee's total compensation from between 30 to 40 percent.
• 100% Employer Paid Nevada PERS Retirement Program
• No Social Security Taxes Withheld
• Insurance – 100% Employer Paid
• Medical/Dental/Vision/Rx Insurance (employees and dependents)
• Life Insurance - $15,000 plus an amount equal to your annual base salary up to a max of $125,000
• Long-Term Disability (LTD) Insurance
• Voluntary Insurance – Employee Paid
• Life Insurance
• Supplemental Insurance
• Long-Term Care Insurance
• Flexible Savings Accounts (FSA & Dependent Care FSA)
• Pet Insurance
• 13 Paid Holidays, includes birthday
• Personal Time Off (PTO)
• Annual Merit Increase - July
• Annual Performance Incentive
• Deferred Compensation (IRS Section 457)
• Employee Assistance Program