Senior Marketing Representative (afscme)

Senior Marketing Representative

Ride BART to a satisfying career that lets you both: 1) make a difference to Bay Area residents, and 2) enjoy excellent pay, benefits, and employment stability. BART is looking for people who like to be challenged, work in a fast-paced environment, and have a passion for connecting riders to work, school and other places they need to go. BART offers a competitive salary, comprehensive health benefits, paid time off, and the CalPERS retirement program.

Job Summary

BART is seeking an experienced and highly motivated Senior Marketing Representative to join our team and take on a key role in shaping the future of public transit marketing across the Bay Area. As part of the District's marketing team, you will be responsible for facilitating revenue-generating advertising activities and their interface with the operating rail system. You will also be involved in the development, coordination, and execution of complex and creative marketing programs that directly support BART's strategic goals—particularly increasing ridership and enhancing public engagement. This is an exciting opportunity to leverage your expertise to promote one of the most innovative transit systems in the country, while fostering greater community connections, ridership growth, and brand recognition.

The most qualified candidate for this position will have highly developed competencies beyond the minimum qualifications in the following areas, which will be reinforced with related work experience and will be clearly articulated during the selection process:

• Ability to develop and implement strategies to maximize ad revenue across large-scale projects.
• Knowledge of security protocols and ability to ensure system access compliance, particularly with external contractors.
• Proficiency in maintaining and overseeing quality control measures, particularly in advertising inventory.
• Capacity to proactively minimize disruptions to revenue generation during construction and other projects.
• Skill in providing responsive and effective customer service, particularly to external advertising partners.
• Strong communication and coordination abilities with both internal and external stakeholders, ensuring alignment on goals and expectations.
• Ability to identify and resolve issues related to maintenance, graffiti, vandalism, and other quality control challenges.
• Competence in compiling and analyzing data to support sales efforts and decision-making processes.
• Expertise in coordinating and facilitating work across various departments, including but not limited to infrastructure delivery, engineering, electrical, custodial, sales, system access, transportation, maintenance, real estate, community relations, government, marketing, and creative services.

Examples Of Duties

1. Performs the more complex and difficult work of staff responsible for promoting District ridership and communicating with BART customers.
2. Develops and executes advertising campaigns using a variety of media including print, radio, television, social media, and direct mail, including creative development, media planning and placement, ad production and use of pre and post-evaluations to continually refine District advertising efforts.
3. Coordinates advertising franchise contracts that bring revenues to the District; ensures that payments are accurate; reviews ads, evaluates new proposals; communicates with other departments regarding changes and manages overall relationships with contractors.
4. Identifies communication gaps; develops and coordinates campaigns to communicate messages related to courtesy, renovation projects, station access, ticket tips, new services and facilities, service quality, job recruitment and other areas.
5. Coordinates website content; develops website strategies and new enhancements; ensures that website performance is acceptable; and develops new web-based applications; develops social media marketing campaigns and monitors users social media engagement.
6. Develops content and graphics for BART newsletters; writes copy, edits, proof-reads, and manages print production.
7. Coordinates the content, design and production of brochures, publications, and other collateral; ensures that brochures have a consistent look; writes copy, edits and proofreads and supervises graphics development and brochure production; develops printing specifications for brochures; obtains bids for brochure production and coordinates printing contracts.
8. Produces and maintains the District's graphic manual and style guide for all in-house and passenger communications.
9. Develops and updates District map and schedule display-case signage; coordinates development and production of these items.
10. Responds to marketing inquiries from business, government, and the general public; develops and implements joint marketing campaigns and proposals; coordinates joint marketing campaigns with existing District campaigns.
11. Develops joint campaigns and co-sponsorships with destination locations and recreational venues to maintain and increase District ridership in off-peak hours; establishes strategic, ongoing relationships with key organizations that support and develop tourism; maintains records of trade values granted and received; manages relationship marketing programs.
12. Prepares and monitors marketing program budgets; submits budget recommendations; monitors expenditures.
13. Prepares a variety of periodic and special reports; prepares plans, forms, expense report, letters, emails, and other communication as needed.
14. Confers with and provides professional assistance to members of District departments on marketing matters; communicates with other departments and entities on marketing contracts.
15. Represents the District in meetings with representatives of governmental agencies, professional business and community organizations and the public.

Minimum Qualifications

Education: Possession of a Bachelor's degree in marketing, journalism, public relations, communications, or a closely related field from an accredited college or university. Experience: Three (3) years of (full-time equivalent) verifiable professional marketing program or related experience. Other Requirements: Must possess a valid California driver's license and have a satisfactory driving record. Must be willing to travel locally and out of state. Substitution: Additional professional experience as outlined above may be substituted for the education on a year-for-year basis. A college degree is preferred.

Equal Employment Opportunity

The San Francisco Bay Area Rapid Transit District is an equal opportunity employer. Applicants shall not be discriminated against because of race, color, sex, sexual orientation, gender identity, gender expression, age (40 and above), religion, national origin (including language use restrictions), disability (mental and physical, including HIV and AIDS), ancestry, marital status, military status, veteran status, medical condition (cancer/genetic characteristics and information), or any protected category prohibited by local, state or federal laws. The BART Human Resources Department will make reasonable efforts in the examination process to accommodate persons with disabilities or for religious reasons. Please advise the Human Resources Department of any special needs in advance of the examination by emailing at least 5 days before your examination date at employment@bart.gov. Qualified veterans may be eligible to obtain additional veteran's credit in the selection process for this recruitment (effective Jan. 1, 2013). To obtain the credit, veterans must attach to the application a DD214 discharge document or proof of disability and complete/submit the Veteran's Preference Application no later than the closing date of the posting. For more information about this credit please go to the Veteran's Preference Policy and Application link at www.bart.gov/jobs.