Digital Marketing Coordinator - WALA (GDM) Gray Media Group

Digital Marketing Coordinator - WALA (GDM) Gray Media Group

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WALA FOX10 News is the most-watched local media organization in the Mobile/Pensacola market, producing the most hours of live news, weather, and original programming in English and Spanish for the Gulf Coast. The main studio is in Mobile, Alabama (the founding home of Mardi Gras), with a bureau in Orange Beach. Living along the Alabama/Florida Gulf Coast is an amazing lifestyle experience. You are reminded of classic southern charm, complete with street-lined oak canopies that boast historic, walkable neighborhoods and downtown entertainment districts, plus strong economic developments in tremendous shipbuilding and aviation growth industries. You'll also find one of the fastest-growing counties in the country, featuring its white sandy beaches, beautiful Gulf water, tourism industry, food, and entertainment, creating one of the most diverse television markets in the country.

Job Summary/Description: Gray Digital Media (GDM) in Mobile, AL, is looking for a smart and energetic Digital Marketing Coordinator to assist in building multi-platform, digital-centric ad campaigns tailored to fit our clients' goals and objectives.

Duties/Responsibilities include, but are not limited to:

• Work with Multimedia Sales Managers and the Management team as a secondary contact for multi-platform, digital marketing strategy, understanding client goals, and optimizing success through research and analysis.
• Develop media plan recommendations, buy summaries, and campaign measurements to achieve Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS).
• Assist with developing and presenting media recommendations that include the reason/benefit for tactics used, along with investment and deliverables to internal and external clients.
• Will serve as an essential part of the account services team that includes Multimedia Sales Managers, Media Executives, Sales Assistants, and the Gray Digital Media AdOps Team. Coordinating and interfacing with additional GDM resources may be required based on need.
• Will go on client-facing calls with Multimedia Sales Managers and/or Media Executives.
• Will assist with client onboarding, gathering, and/or developing campaign creative.
• Take the lead on optimization strategies for digital campaigns using back-end campaign analysis and providing recommendations based on data (using GDMs data reporting tools, Google Analytics, and more).
• Stay up-to-date with emerging trends and identify areas of development within emerging markets.
• Help develop and present concise reporting decks highlighting the success of campaigns and recommendations for future campaigns.
• Promote positive working relationships within the department, the company, and the vendor community.

Qualifications/Requirements:

• 2+ years in media/advertising with a focus on digital and multi-platform campaigns
• BA/BS degree preferred
• Possess demonstrable experience working in both B2B and B2C environments
• Possess outstanding written and verbal communication skills

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.