Digital Marketing Manager - WANF

Digital Marketing Manager - Wanf

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Gray Digital Media Atlanta (GDM Atlanta) is Gray Media's flagship media operation in the Atlanta market. GDM Atlanta is a full-service media agency offering multiplatform advertising solutions and includes Atlanta News First (WANF), Peachtree TV Atlanta's CW (WPCH), and Peachtree Sports Network (PSN). Together they have served the Atlanta community for more than 50 years with local news, weather, sports, and entertainment. WPCH, formerly known as WTBS, "the Superstation" changed its call letters to WPCH in October 2007. WANF, formerly WGCL, launched Atlanta News First in October 2022 and is the fastest-growing news brand in the southeast. WANF & WPCH are owned by Gray Television, headquartered in Atlanta, Georgia. Would you like to work in the #6 market in a city with a thriving economy and a vibrant culture? WANF and WPCH provide the community with award-winning local news coverage, dedicated community service, and effective marketing solutions for area businesses. Come to Atlanta for the opportunity. The energy. The chance to dream where there's space to contribute. Where creatives, universities, entrepreneurs, and the world's biggest brands intersect. Atlanta has a unique culture all its own with a young population, a bustling city center packed with urban parks and amenities, and famously walkable neighborhoods.

WANF, WPCH, and Peachtree Sports Network are looking for its next dynamic Digital and Social leader. Working with the Creative Services Director, the Digital Marketing Manager will be the leader for all marketing and audience development on digital, social media, and streaming platforms for Atlanta News First, Peachtree TV, and Peachtree Sports Network. The ideal candidate will be a dynamic, creative individual who can create content for both broadcast and digital and social platforms. They will be highly motivated, team-oriented, and have a positive attitude. The Digital Marketing Manager will work alongside and with news and sales departments to grow audience for our news brand, our entertainment brands, our sports partnerships, and for our clients.

Duties/Responsibilities include, but are not limited to:

• Working with the Creative Services Director and the CSVS team and alongside the News Digital Content Manager and Local Sales Managers on social and digital campaigns.
• Grow skillsets and manage schedules of other Digital-focused Creative Producers.
• Develop strategies for content and maintain a daily/weekly content calendar.
• Manage 5 different brands across multiple social media accounts.
• Measure analytics and effectiveness of campaigns.
• Create highly engaging content on social media that earns new followers, collaborate with partner brands, and clients
• Write engaging headlines, social copy, and scripts that fit our brands
• Coaching talent and developing content plans for journalists and on-air personalities
• Paid social and digital campaign management
• Other duties as assigned

Qualifications/Requirements:

• Bachelor's Degree in Marketing, Advertising, Communications, Film/Video, Journalism, or other related field preferred.
• Submit Demo reel and/or creative examples
• Excellent writing and communication skills
• Experience with video, photography, lighting, and audio pre/post production.
• Working in a broadcast news environment is a plus.
• AP Writing Skill and Publishing Software (ARC, WordPress, etc.) experience is a plus.
• Experience with Wide Orbit or other campaign scheduling and booking software is a plus.
• Highly skilled editor of short and long-form content.
• Skilled in the Adobe Creative Cloud with expert knowledge of Premiere and After Effects.
• Skilled with using Canva and other social-first applications that establish and lock in brand guidelines.
• Strong understanding of marketing and advertising philosophy and techniques.
• Outgoing personality, positive attitude, and a great collaborator with staff and clients.
• A self-starter who can take a project from concept to completion.
• Thrives on feedback.
• Able to lift and carry a camera, tripod, and production equipment up to 50 pounds.
• Clean driving record.
• Experience in Graphic Design is a plus.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.