Manager, Performance Marketing

Manager, Performance Marketing

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role: Performance Marketing Manager

Reporting to: Media/Activation Lead

Job Overview:

We are seeking a Performance Marketing Manager with a focus on platform activation in Social, Search, and Programmatic media. This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyzing data and ensuring that our media efforts align with specific objectives. The candidate needs strong technical knowledge of biddable media platforms with strong emphasis on client interaction and communication about tactical plan and performance. The candidate will work closely with internal teams of strategic planers, performance media buying and analytics teams.

Role Responsibilities:

• Work with planning team to develop media plans across Social, Search, and Programmatic platforms, ensuring alignment within the overall global, regional and local strategy.
• Monitor and optimize ongoing campaigns with buying team for maximum performance and efficiency.
• Monitor and report on campaign performance, providing insights and recommendations for future strategies.
• Collaborate with the analytics and media buying team to interpret data and adjust strategies accordingly.
• Manage budgets and timelines for media campaigns across various platforms.
• Translate complex media terminology and concepts into easy-to-understand language for clients.
• Build and maintain strong client relationships through regular communication and exceptional service.
• Stay updated on the latest trends and technologies in Social, Search, and Programmatic media.
• Implement A/B testing frameworks to refine strategies and tactics.
• Ensure compliance with all platform-specific guidelines and best practices.
• Work closely with internal teams to ensure cohesive and effective media planning and execution.

Qualifications:

• Strong background in digital planning and execution, particularly in Social, Search, and Programmatic.
• Minimum 5 years of relevant work experience on digital planning & performance marketing
• Excellent analytical skills with a focus on data-driven decision-making.
• Proficient in various data and analytics tools (GA4, MMP, CAPI, CRM Integration etc.)
• Hands on experience working on major ad platforms (Google, Meta, Tiktok, DV360), knowledge of non biddable digital platforms is plus.
• A test and learn mindset to drive innovation in work
• Ability to work independently and manage multiple projects simultaneously.
• Strong technical skills and attention to detail.
• Excellent problem-solving abilities and a proactive approach to challenges.
• Good interpersonal skills to build client and media partner's relationship
• A team player who can work with multi functional teams

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.