Demand Generation & Marketing Operations Specialist

Demand Generation & Marketing Operations Specialist

Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger's best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation.

Role Overview

The Demand Generation & Marketing Operations Specialist plays a critical role in driving qualified leads and optimizing our marketing technology stack through multi-channel campaign execution, agency coordination, and marketing operations excellence. This role blends hands-on campaign management with strategic vendor relationships to ensure flawless execution of lead generation initiatives across all channels.

You'll manage our HubSpot implementation, coordinate with specialized agencies, and execute data-driven campaigns while supporting broader marketing operations—from email automation to website optimization. This is a hands-on, results-oriented role ideal for someone who thrives in fast-paced startup environments, enjoys both technical execution and strategic thinking, and is excited to help scale Harbinger's growth engine.

Key Responsibilities

Lead Generation & Campaign Execution

• Execute demand generation campaigns across multiple channels including email, paid ads, LinkedIn social selling, SEO, and outbound prospecting.
• Partner with HubSpot agency to optimize CRM workflows, lead scoring models, and marketing automation sequences.
• Coordinate with LinkedIn social selling agencies to drive qualified prospects through targeted outreach and social engagement.
• Manage relationships with paid advertising and SEO agencies to ensure campaigns meet lead quality and volume targets.
• Support account-driven GTM initiatives and implement signal-based campaign triggers for personalized outreach.

Marketing Operations & Technology Management

• Lead CLAY implementation and optimization for prospect data enrichment and lead qualification processes.
• Maintain and optimize our marketing technology stack, ensuring seamless integration between HubSpot, Clay, and other growth tools.
• Set up proper tracking, conversion optimization, and A/B testing for landing pages and key conversion points.
• Create and maintain comprehensive campaign performance dashboards and executive reporting.
• Ensure data hygiene, accuracy, and compliance across all marketing systems and databases.

Email Marketing & Lifecycle Automation

• Develop and execute targeted email marketing campaigns and automated lifecycle sequences.
• A/B test email campaigns to continuously improve open rates, click-through rates, and conversion metrics.
• Segment audiences and personalize messaging based on prospect behavior, demographics, and engagement history.
• Monitor email deliverability, sender reputation, and maintain compliance with industry best practices.

Analytics & Performance Optimization

• Track and report on key demand generation metrics, including lead volume, quality scores, and pipeline conversion rates.
• Analyze campaign performance across all channels and provide data-driven optimization recommendations.
• Collaborate with the sales team to define, refine, and optimize marketing qualified lead (MQL) criteria and handoff processes.
• Support full-funnel analytics initiatives to measure marketing's direct impact on pipeline generation and revenue growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in demand generation, digital marketing, or marketing operations.
• B2B SaaS or tech hardware experience is strongly preferred; automotive or EV industry experience is a plus.
• Hands-on proficiency with HubSpot (certifications preferred) including workflows, lead scoring, and campaign management.
• Experience managing relationships with specialized agencies (HubSpot, SEO, paid ads, social selling partners).
• Strong analytical skills with proven experience in marketing attribution, reporting, and performance optimization.
• Familiarity with data enrichment tools; Clay experience preferred but not required.
• Understanding of website optimization, conversion rate optimization, and A/B testing methodologies.
• Proficiency with marketing analytics platforms, Excel/Google Sheets, and project management tools.
• Excellent written, verbal, and cross-functional collaboration skills.

Key Benefits & Perks:

• Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
• Early-stage Stock Options
• Robust Retirement Savings (401k, HSA, FSA)
• Generous Paid Time Off (PTO) & Parental Leave
• Annual Vacation Bonus
• Wellness & Fertility Benefits
• Cell Phone Stipend
• Complimentary Meals & Stocked Kitchens

California Pay Range

$80,000 - $100,000 USD