Marketing Technology Manager, Executive Education

Marketing Technology Manager

Reporting to the Associate Director, Marketing Technology, the Marketing Technology Manager is a power user of Salesforce Marketing Cloud—utilizing the platform to nurture leads and engage key clients across communications and events. This role will play a critical part in executing a business-to-business (B2B) marketing strategy, collaborating closely with the Participant and Corporate Marketing teams to support communications targeting senior-level decision-makers and executive committees from leading global organizations.

Responsibilities include:

• Build and support the business development journey through personalized email campaigns, landing pages, and web forms that are cohesive in design and tone
• Support the refinement and evolution of B2B marketing campaigns and lead acquisition strategies in partnership with key Marketing & Sales team members, IT, external agencies, and vendors
• Create systems and workflows to optimize Marketing Cloud processes including design, execution, and QA; proactively manage calendar and collect content, data, and scheduling details from clients and stakeholders
• Establish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations
• End-to-end email campaign development in partnership with a peer Marketing Technology Manager: editorial planning, HTML creation, testing, data segmentation, deployment, and performance analysis
• Stay current and well-versed in data privacy laws, such as CAN-SPAM, CASL, and GDPR, and partner with IT and General Counsel to ensure compliance when required
• Make recommendations on web-tools and technologies adopted by the University to determine if and how they can best be leveraged with Executive Education data structure, the business, and best practices
• Build trust and collaboration by being present on-site and engaging directly with colleagues and various constituents.
• Perform other duties as assigned.

Qualifications:

• High School Diploma, GED, or equivalent is required.
• 5+ years of directly related and specific experience in marketing technology, digital marketing platforms, and marketing automation systems is required.
• Education beyond high school may count toward experience.
• Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.

Additional Qualifications and Skills:

• Strong HTML experience and understanding of CSS
• SQL or experience with other data querying tools or programming language
• Experience with Adobe Creative Suite or similar digital editing software
• Experience with marketing automation software
• Advanced proficiency in Microsoft Office, with an emphasis in Excel
• Excellent communication, project management, and creative problem solving skills
• Experience with Salesforce Marketing Cloud, Salesforce CRM (or similar platform), and Adobe Analytics / Google Analytics
• Knowledge of AMPscript and other scripting languages (e.g. jQuery, JavaScript)
• Previous experience with sales and/or marketing for business development or B2B clients
• Must be an extremely organized team player and have demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results.

Standard Hours: This is a 40 hours/week, overtime eligible position.

Expected Offer Range: $83,000 – $85,000

Visa Sponsorship: Harvard University is not able to provide visa sponsorship for this position.

Pre-Employment Screenings: Identity

Other Information:

• This is a hybrid position which we consider to be a combination of onsite and remote work at our Boston, MA based campus. This department expects staff to be onsite a minimum of 2 days per week and departments to provide onsite coverage Monday – Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice.
• We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.
• A cover letter is required to be considered for this opportunity.

Work Format Details:

This position has been determined by school or unit leaders that some of the duties and responsibilities can be effectively performed at a non-Harvard location. The work schedule and location will be set by the department at its discretion and based upon operational needs. When not working at a Harvard or Harvard-designated location, employees in hybrid positions must work in a Harvard registered state in compliance with the University's Policy on Employment Outside of Massachusetts. Additional details will be discussed during the interview process. Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges:

This position is salary grade level 056. Please visit Harvard's Salary Ranges to view the corresponding salary range and related information.

Benefits:

Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to:

• Generous paid time off including parental leave
• Medical, dental, and vision health insurance coverage starting on day one
• Retirement plans with university contributions
• Wellbeing and mental health resources
• Support for families and caregivers
• Professional development opportunities including tuition assistance and reimbursement
• Commuter benefits, discounts and campus perks

Learn more about these and additional benefits on our Benefits & Wellbeing Page.

EEO/Non-Discrimination Commitment Statement:

Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.