Marketing Manager (remote) - Remote Eligible

Marketing Manager

Haud helps mobile network operators secure their A2P messaging, protect subscribers and unlock revenue growth. Since 2011, the company has evolved from a startup into a trusted leader in messaging security and monetisation. Haud's mission is to deliver secure, innovative and profitable messaging solutions that empower operators to stay in control, ensure subscriber trust and achieve sustained business growth. The company thrives on a purposedriven culture where teams work together to outsmart fraud, unlock revenue potential and build trust between operators, brands and subscribers.

As a Marketing Manager at Haud Systems, you will execute and optimise integrated marketing activities across digital channels, the web, social media, events, sales development and product marketing. You will collaborate closely with sales, product management, engineering and design teams to promote Haud's messaging security and monetisation solutions. This role emphasises doing rather than supervising; you will be responsible for creating and delivering campaigns and initiatives yourself while leveraging crossfunctional support and the necessary tools available to support you.

Key Responsibilities

Integrated Marketing Strategy & Execution

• Contribute to the development of multichannel marketing strategies that align with Haud's mission to secure global messaging and boost operator revenues.
• Execute marketing campaigns across digital channels, email, social media, webinars and events, ensuring consistent brand messaging and compliance with telecom industry regulations.
• Collaborate with product and sales teams to tailor messaging for mobile network operators, highlighting the value of Haud's security and monetisation solutions.

Digital & Web Marketing

• Maintain and update the corporate website; optimise content for SEO and user experience, monitor site traffic and analyse reports to increase visibility and conversions.
• Use data and insights from previous campaigns to refine new digital initiatives and improve ROI.

Social Media & Content

• Manage Haud's social media presence (LinkedIn, etc.), create and schedule engaging content, and maintain an editorial calendar that resonates with telecom operator audiences.
• Monitor social analytics, report on key metrics, and adjust content strategies based on engagement and conversion data.

Sales Development & Lead Generation

• Work with the sales and business development teams to define target mobile operator personas, generate marketing-qualified leads and support pipeline growth.
• Execute lead generation campaigns (e.g., webinars, whitepaper downloads, targeted ads) and coordinate follow-up workflows in CRM and marketing automation platforms.
• Track and analyse lead metrics, report campaign performance to stakeholders and recommend improvements based on data.

Event Planning & Management

• Plan and execute marketing events—such as industry conferences, virtual webinars and productdemo sessions—to promote Haud's messaging security solutions and engage customers.
• Coordinate logistics, venues and vendors; manage event budgets; develop promotional materials (invitations, landing pages, brochures) and collaborate with the communications team to drive attendance.
• Collect attendee feedback and measure event effectiveness to inform future event planning.

Product Marketing Support

• Conduct market research to understand mobile operator needs and competitor positioning; apply insights to messaging security products and monetisation services.
• Assist with go to market plans, including developing product messaging, naming and packaging, and creating sales enablement materials (e.g., slide decks, blog posts, videos).
• Monitor customer feedback postlaunch and collaborate with product managers to iterate on features and communication strategies.