Marketing Specialist

Marketing Specialist

The Marketing Specialist is dedicated to managing an assigned portfolio of properties with a primary focus on lease-ups. Collaborating directly with operations and other departments, the Marketing Specialist plays a crucial role in leading and launching new development communities, stabilizing volatile assets, and elevating overall marketing performance across their portfolio. This pivotal role involves overseeing marketing projects, spearheading lead generation, and driving the recovery of lead performance for targeted assets. Emphasis is placed on maintaining consistency, implementing best practices, and upholding standards.

Reporting to the Marketing Manager, this position ensures successful project and process implementation to empower on-site teams for the effective conversion of qualified leads into leases, thereby contributing to the achievement of operational performance goals.

Requires monthly travel to our Corporate Office in Greensboro, NC, for meetings and collaboration with the corporate team.

Essential Functions and Responsibilities:

• Lead Generation & Marketing Strategy
  • Create and implement marketing strategies across assigned lease-up and priority communities using competitive analyses, market surveys, and ongoing research to inform recommendations
  • Provide strategic budget recommendations for effective ad channels, collateral, and signage
  • Monitor lead performance across platforms and identify strategies to enhance traffic quality and conversion
  • Perform web audits and ensure digital presence aligns with branding standards
• Community Launch & Stabilization
  • Lead the marketing launch for new developments in collaboration with operations
  • Oversee development timelines, troubleshoot marketing gaps, and drive lead generation
  • Coordinate marketing action plans and performance initiatives for focus assets
  • Assist in the preparation, launch, and oversight of marketing initiatives and timelines for new developments and priority properties
• Team Collaboration & Support
  • Lead marketing calls and priority property meetings to align strategy and initiatives.
  • Serve as a liaison between corporate and on-site teams to support marketing efforts.
  • Identify on-site training around marketing best practices and brand standards
  • Collaborate with Asset Management and regional leadership to align financial and strategic goals
  • Support corporate marketing initiatives and special projects as needed

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, or related field required
• Minimum 3 years' experience in multifamily marketing, including lease-up experience required
• Experience with Yardi Voyager, Knock, and RentCafe preferred
• Strong project management and communication skills
• Critical thinker with creativity and attention to detail
• Collaborative and professional communicator
• Self-starter with ability to manage multiple priorities in a fast-paced environment
• Embodies Hawthorne's "Live It" culture: service-minded, heart-led, and people-focused

Supervisory Responsibilities: No

FLSA Status: Salaried, Exempt

Attendance/Travel Requirements This position is exempt from overtime and may entail working hours as needed to perform the position requirements satisfactorily. Remote Based. Overnight, frequent travel may be required. Requires monthly travel to our Corporate Office in Greensboro, N.C., for meetings and collaboration with the corporate team.

Confidentiality: Must maintain confidentiality regarding marketing strategies, performance data, and employee/property information.

Personal Appearance: Expected to present a clean, professional appearance while representing the company. Refer to the Employee Handbook for detailed guidelines.

Communication: Must communicate effectively in both verbal and written formats with leadership, regional teams, on-site staff, owners, and external vendors.

Pre-Employment: Drug screening, background check, and pre-employment assessment required.

Computer Skills: Intermediate to advanced proficiency in Microsoft Word, Outlook, Excel; experience with multifamily marketing platforms preferred.

Physical Demands: Must be able to sit, stand, walk, reach, climb, stoop, kneel, crouch. Able to lift up to 10 lbs. as needed.

Working Environment: General office and site environment. Reasonable accommodations available for individuals with disabilities.