Digital Marketing Specialist - Remote Eligible

Digital Marketing Specialist

Home Helpers Home Care of Alpharetta has served North Atlanta families with compassion and integrity for more than 13 years. We're expanding and looking for an organized, creative Digital Marketing Specialist to drive our online visibility, lead generation, and caregiver recruitment through data-driven digital campaigns.

Responsibilities:

• Manage Facebook, Google Business, and LinkedIn content and advertising.
• Develop and execute email marketing campaigns for clients and caregivers.
• Plan and optimize Google Ads and Facebook Ads with a focus on conversions.
• Improve SEO performance across all service areas.
• Track analytics — impressions, clicks, calls, CPL — and report ROI metrics.
• Collaborate with field marketers to highlight community events and success stories online.
• Maintain brand consistency and ensure accurate online listings.

Qualifications:

• 2+ years of experience in digital marketing, content, or social media management.
• Proficiency in Google Ads, Facebook Business Suite, LinkedIn Pages, Canva, and Mailchimp.
• Strong writing skills and an eye for visual design.
• Organized, analytical, and able to manage multiple projects independently.
• Passionate about mission-driven marketing and community impact.

This is a remote position. Compensation: $6.00 - $10.00 per hour.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.