Senior CRM Designer

Senior CRM Designer

Ready to revolutionize healthcare, making it faster and more accessible than ever before?

Back in 2013, our founder Dwayne D'Souza saw an opportunity to give people faster and more convenient access to medications using technology. We've grown rapidly since our inception, without any external funding whatsoever – achieving profitability through innovation and a highly disciplined approach to growth.

We've earned the trust of millions of people worldwide through our top-selling products and well-known brands: MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A lot of our success is down to having our own pharmacies, manufacturers and products – spearheaded by leading in-house medical teams, researchers and pharmacists. Between 2023 and 2024 our global revenue tripled; £60m to £180m (300% year-on-year growth). We're looking to do the same in 2025; move into new territories, and further accelerate our growth journey. There's never been a more exciting time to join HeliosX.

Over the next five years, you'll support our goal to become a world-leading healthcare partner, deepening our customer relationships, expanding into new countries, and diversifying our product portfolio to treat more conditions. You'll be part of helping more people access prescription treatments and, most importantly, making personalized care better, quicker and easier for everyone.

Come be a part of making our dream of easier and faster healthcare a reality!

The Opportunity

The Senior CRM Designer plays a crucial role within the Creative and Content team, supporting the Creative Lead by ownership of CRM design across our brand portfolio. CRM is a core channel within our marketing strategy so this is a pivotal role for someone who can confidently lead, elevate, and innovate in this space.

You'll be responsible for ensuring best-in-class design standards across all CRM communications, from automated flows to promotional campaigns. You'll work closely with the Creative Lead, other designers in the team as well as cross functional stakeholders to ensure CRM output is not only visually excellent but also highly performant, platform-appropriate, and insight-driven.

This is a full time, permanent role with hybrid working. You will be expected on site in our Shoreditch offices twice per week, with the rest of the time spent working from home.

What You'll Do

• Lead CRM design across all brands and touchpoints, ensuring visual consistency, platform best practice, and high performance.
• Further develop, maintain, and consolidate a scalable CRM design system in Figma. Including modular templates, components, and documentation to enable efficient and consistent campaign delivery across brands.
• Provide guidance and support to junior designers in the team, fostering their professional growth and skill development. Encourage a collaborative and learning-focused team environment.
• Apply a working knowledge of CRM tools (e.g. Braze, Litmus) to ensure accurate rendering across devices and clients. Understand technical constraints like image blocking, responsive behavior, and dynamic content.

• Implement strong ways of working across CRM design from briefing to delivery. Recommend test opportunities, help establish QA and review processes, ensure stakeholder feedback is actioned by the team, and drive continual improvement in how we deliver CRM campaigns.
• Build productive working relationships with stakeholders across CRM, NPD and Brand, supporting the Creative Lead in aligning design outputs with business objectives.
• Leverage insights from performance analytics, A/B test results, and stakeholder feedback to continuously iterate and improve creative outputs.

What You'll Bring To HeliosX

Confident in taking a creative concept or direction and expanding it into a compelling, visually consistent CRM campaign. Able to manage multiple projects, campaign narratives and visual ideas to life across CRM touchpoints.

Fluent in Figma and working knowledge of CRM platforms and email design processes. Familiarity with HTML/CSS for email is a plus.

Proven ability to lead, motivate, and develop a diverse designer team while managing expectations and building strong relationships with key stakeholders in CRM and Creative

Demonstrated experience designing high-performing CRM campaigns, with deep knowledge of email UX, responsive design, and content hierarchy.

Able to interpret CRM performance data and translate insights into actionable design improvements.

Life At HeliosX

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!

Aside from working with our all-star team, here are the other benefits of coming on board:

• Generous equity allocations with significant upside potential
• 25 Days Holiday (+ all the usual Bank Holidays)
• Private health insurance, along with extra dental and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work Scheme
• Electric Car Scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Home office allowance
• Access to a Headspace subscription, discounted gym memberships, and a learning and development budget