Senior International ATL Marketing Manager (m/f/x)

Senior International ATL Marketing Manager

As Senior International ATL Marketing Manager, you will help to scale the TV and offline customer acquisition channels at HelloFresh SE. You will manage steadily growing budgets. The role is a crucial part of the Offline Marketing strategy for growth, scale and expansion and has a high impact for the overall business development.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.

What You'll Do

• Support development of all offline marketing channels (TV, VOD/OTT, OOH, Radio, Podcast, ff.) within the international HelloFresh cluster at considerable annual spend
• Responsibility for the KPI based evaluation and optimization
• Strong analytical skills with a proven ability to leverage data and consumer research to shape strategies and maximize ROI within a data-driven approach
• Manage multiple commitments, rate negotiation and identify highest leverage areas across HelloFresh countries
• Build and manage relationships with media sales houses, vendors and agencies
• Development of new strategic growth ideas and opportunities with clear action plans and outcomes to expand and diversify channel activities
• Develop channel-agnostic connections strategies that unify brand messaging across ATL, digital, social, experiential, and emerging platforms, informed by consumer journey insights
• Collaborate closely with creative teams, brand strategy, CRM, social, performance marketing, and media agency partners to ensure seamless activation of full-funnel, integrated campaigns
• Constant challenging of BAU setup for continuous optimization and improvement of processes
• Drive innovation in the offline marketing area through adoption and scaling of new channels
• Identify and manage partnership relationships and processes to extend HelloFresh's potential for growth in new and existing markets
• Prepare comprehensible campaign reportings and presentations

What You'll Bring

• Completed university studies in marketing, media, economics, communication science or in a similar field
• Established experience of 3-4 years in Offline Marketing with advanced experience in media buying and planning processes, specifically linear TV for international markets
• Understanding of advertising metrics for D2C brands
• ROI driven mindset / highly analytical
• Strong time and project management skills
• You are characterised by a high degree of self-initiative, readiness for action and a hands-on-mentality
• Strong communication skills and team spirit complete your profile
• An open-minded, positive, enthusiastic, inspiring, result-oriented person with the ability to work in a very fast-paced environment
• Fluency in English is essential, any further languages are a plus

What We Offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe's vibrant tech hub, Berlin, we've become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are You Up For The Challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We Are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Europe: EUaccommodations@hellofresh.com. APAC: APACaccommodations@hellofresh.com United States: USCandidateAccommodations@hellofresh.com Canada: CAaccommodations@hellofresh.com