Physician Referral Support Specialist | Marketing | Full Time

Physician Referral Support Specialist

The Physician Referral Support Specialist is an integral member of the Physician Engagement team and is responsible for assisting in the development and implementation of multi-channel marketing tactics to meet business objectives related to referral growth, patient acquisition, revenue generation, awareness and reputation-building efforts as well as other key business objectives. The Physician Referral Support Specialist position requires autonomous execution of multiple simultaneous tasks, employing a host of traditional and digital marketing tools and tactics. A successful Physician Referral Support Specialist will demonstrate a keen attention to detail, strong interpersonal and customer service skills, a preference for collaboration and team-oriented project work. This position reports to the Director Physician Engagement.

PRINCIPLE DUTIES AND RESPONSIBILITIES:

• Assist with marketing and promotions that support the health system's physician referral outreach objectives, focused on expanded service utilization through the use of various marketing channels.
• Produce and/or assist with various referral focused events supporting key services and connecting with physicians and practice management.
• Manage the creation and enhanced distribution of existing collateral produced in support of referring physicians and services.
• Coordinate the support of incoming referral-focused marketing support requests from across the health system.
• Assist in the development of comprehensive, multi-channel marketing plans for complex health system referral initiatives.
• Support the Director on marketing and promotional initiatives, including planning, execution, measurement and reporting.
• Works with all partners to gather measurement data to demonstrate campaign efficacy, and opportunities for optimization.
• Collaborate with all colleagues to meet goals and objectives.
• Coordinate with external business partners (consultants and vendors) for various requests and management of day-to-day operations.
• Creates, updates and maintains reports including Excel, PowerPoint presentations and Word documents.
• Ensures brand standards and consistency are maintained for all projects by leveraging templates, playbooks and other standardized resources, and working with internal creative and brand team.
• Provide copywriting and editing; and writing content as needed.
• Performs other responsibilities or assignments, as required.

EDUCATION/EXPERIENCE REQUIRED:

• BS/BA degree in marketing, web/digital, communications, public relations, advertising, health care management or a related field.
• Two (2) years of related work experience required; or five (5) years of equivalent work experience required in marketing, web/digital, communications or, public relation in lieu of a degree.
• Competent in multi-channel integrated marketing and digital communications, along with associated analytics tools.
• Demonstrated experience and appetite for staying current on the evolving digital marketing landscape (i.e., CRM, social media, SEM, SEO, etc.).
• Possess excellent organizational and project management skills, including prior experience with software application(s) such as Excel, PowerPoint, SharePoint or other business project management apps.
• Familiarity with data, analytics and metrics, with the ability to identify and summarize key performance indicators.
• Solid writing skills and the ability to direct, edit and work with Creative Services for the production of promotional tools and materials.
• Progressive knowledge of digital and social media platforms.
• Must be guided by a service-oriented approach and value strong internal and external partner relationships, demonstrating excellent customer service skills and consistently representing the division and organization with excellence.
• Autonomously manages numerous clients and complex issues while knowing when to seek guidance and support from leadership.
• Strong interpersonal skills.
• Ability to effectively receive constructive coaching, feedback and education and quickly apply those learnings to improve work and other contributions.
• Strong writing, communication and presentation skills. Health care experience preferred.
• Experience using MS Word, PowerPoint, Excel, and SharePoint required, and project management software preferred.