Senior Associate, Digital Communications & Marketing

Senior Associate, Digital Communications & Marketing

Division: Communications & Marketing

Work Schedule: Full-Time, Regular, 35 hours per week

Schedule: Monday-Friday, 9-5pm

Salary: $70,000, Exempt, + Full benefits package

*Please add cover letter & resume for consideration*

Program Overview: The Marketing & Communications Department promotes the work the Settlement as a whole, and its programs individually, through online and print publications, traditional media relations and social media, digital communication including website and email, signage, and public events. The program's goals are to maintain the integrity of the organization's brand; promote its excellent reputation; recruit participants and donors to Henry Street; and communicate the organization's mission, goals, and history to the general public and policymakers.

Job Summary: The Senior Associate, Digital Communications & Marketing, plays a critical role in a busy department where no two days are ever the same. The individual is an energetic self-starter, who independently partners with programs throughout the organization to promote mission, services, and events, and to recruit participants. This individual oversees Henry Street's social media and e-marketing presence, advertising and reporting on Henry Street events, designing marketing materials, advising on web design, and maintaining publications and photo archives. A successful candidate is a flexible collaborator who can balance competing priorities and serve as an ambassador for the organization.

Qualifications:

• Bachelor's degree required
• Strong belief in and desire to promote the work of the agency
• Three to five years of digital communication experience, particularly social media and e-marketing
• Proficiency with InDesign, PhotoShop, Premiere Pro, Illustrator, Wordpress, Canva, Word and Excel/Google Sheets
• Experience with MailChimp or similar email software.
• Excellent writing skills
• Professional graphic design experience creating flyers, postcards, and social graphics
• Ability to shoot and edit photographs and videos
• Ability to take direction and work independently
• A can-do positive attitude, flexibility, and a sense of humor
• Solutions oriented and highly organized
• Some evening and weekend work required
• Spanish proficiency a plus

Responsibilities:

• Lead Henry Street's social media program, including content creation (video, photos, graphics), scheduling, interface with multiple program-specific accounts, and overall strategy
• Lead Henry Street's email marketing, including weekly internal newsletter, external eblasts, and frequent all-team notes
• Ensure consistency and coherence of agency's branding, including signage and displays in 18 locations
• Contribute to the strategic direction of communication operations, with emphasis on program recruitment, fundraising, and history programming
• Manage and design pages on agency's fundraising and ticketing platform, GoFundMePro (Classy)
• Design, source, and order promotional materials
• Report and write stories about Henry Street events for internal and external print newsletters and the agency's website
• Shoot and edit photographs and short videos
• Collaborating with Development on creation of fundraising campaigns
• Maintain online photo archives and press clipping files
• Maintain community relationships and support community outreach online and in person
• Edit and proofread materials
• Manage outside translation vendors
• Oversee Henry Street mini store in collaboration with front desk
• Build strong relationships with all departments to understand and execute marketing needs
• Collaborate with The People Team and Executive Office to conduct internal communications
• Other duties as assigned by supervisor

Essential Physical Job Function:

• Ability to climb several flights of stairs to the office
• Ability to work in the lower East Side

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.