Marketing Automation Specialist

Marketing Automation Specialist

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

Our HPE marketing teams are focused on making our brand easy to understand and easy to buy. We're devising data driven brand strategy, from architecture and naming, to why we exist, what we do, who we are and how we look, feel and sound. As a team, we are retaining and attracting new customers by accelerating our business strategy by making our brand stronger, more relevant, differentiated, and authentic. Join us redefine what's next for you.

Marketing automation team

Our team is responsible for the configuration and execution of digital marketing campaigns using Marketo, ensuring seamless integration with various marketing tools and platforms. As part of a global marketing automation team, we support multiple regions, collaborating with stakeholders across different business units to drive campaign success.

What you'll do:

Key responsibilities:

• Marketing automation & campaign execution: Configure, test, and deploy email campaigns, newsletters, and event/webinar communications.
• Audience management & segmentation: Ensure proper targeting by managing audience lists, segmentation and personalization.
• Platform & data integration: Oversee data flow between Marketo and other tools (CRM, event/webinar platforms) to maintain accuracy and compliance.
• Process optimization & best practices: Streamline workflows, document processes and implement industry best practices for efficient campaign execution.
• Collaboration & global alignment: Work closely with GEO marketing teams, content teams and demand operations to ensure smooth execution and alignment with business objectives.

Marketing automation specialist role overview

1. Role & requirements

Primary focus:

The marketing automation specialist is responsible for Marketo configuration and the execution of email campaigns. Success in this role requires expertise in setting up and managing marketing automation channels, audience segmentation and ensuring correct data sync between platforms.

Day-to-day responsibilities:

• Configuring email and automation workflows in Marketo.
• Managing and creating audience segmentation.
• Collaborating with marketing teams to implement campaigns according to best practices.
• Monitoring and analyzing email performance reports to optimize future campaigns.

Key technologies used:

• Nice-to-have: Marketo, Excel, basic HTML/CSS (for email templates), Salesforce, Adobe Analytics, or other marketing automation tools.

Soft skills:

• Attention to detail (avoiding misconfigurations that could impact campaign effectiveness).
• Strong communication skills (coordinating with various stakeholders).
• Problem-solving mindset (resolving technical challenges in a fast-paced environment).
• Ability to work independently while collaborating with cross-functional teams.

What you need to bring:

2. Candidate profile & experience level

Years of experience:

• Preferably 2-4 years of experience in marketing automation, email marketing, digital marketing operations, demand generation, CRM management, sales operations, business intelligence, customer engagement, event management, or content marketing

Technical knowledge:

• Experience with marketing automation platforms (Marketo experience preferred, but training will be provided).
• Familiarity with setting up and executing email campaigns (or similar digital marketing campaigns).
• Willingness to learn Marketo features, including audience segmentation, smart campaigns and engagement programs.
• Basic troubleshooting skills related to email formatting, campaign execution and data sync between tools.
• Understanding of marketing data (e.g., tracking performance, using UTMs, or working with dynamic content).

Additional Skills:

Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Design Thinking, Empathy, Follow-Through, Growth Mindset, Managing Ambiguity, Market Analysis

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.