Associate - Designer & Web Lead - Remote Eligible

Hex Trust Digital Asset Market Services Designer

Hex Trust, established in 2018, offers fully regulated institutional digital asset market services, custody, and staking to builders, investors, and service providers. Leveraging the expertise of veteran banking technologists and award-winning financial services leaders, Hex Trust continues to innovate with its proprietary institutional-grade platform, providing secure and integrated solutions. Hex Trust holds licenses and certifications ensuring 24/7 global coverage across Hong Kong, Singapore, Dubai, France, and Italy. This dedication is reflected in our significant growth, with offices in major markets throughout Asia, the Middle East, and Europe.

Position Summary

We are looking for a versatile and proactive professional who can bridge the gap between high-end aesthetic design and technical web management. This is not a general marketing role; it is a specialized position for someone who can take complex institutional concepts and translate them into sophisticated sales collateral, dynamic digital assets, and a flawless web experience. You will be the primary steward of the Hex Trust brand, ensuring visual consistency and technical excellence across all touchpoints.

Duties & Responsibilities

1. Design & Sales Collateral

• Institutional Assets: Lead the design and layout of high-stakes pitch decks (Google Slides), one-pagers, and case studies.
• Proactive Ideation: Take raw content from Sales and Leadership teams to propose sophisticated, professional layouts rather than just "beautifying" existing templates.
• Campaign Assets: Create visual content for social media, articles, and digital advertisements (static, dynamic, rich media, and video ads).
• Video & Motion: Edit webinars and long-form video content into bite-sized "snackable" clips and YouTube Shorts.
• Physical Brand: Design environmental graphics for event booths, print materials, and physical mock-ups.

2. Webmastering & Technical Management

• WebFlow Management: Own the end-to-end management of the corporate website, including page creation, content updates, and layout optimization.
• Technical Tracking: Implement and manage tracking (GTM, GA4) to ensure marketing performance is accurately measured.
• CRM management: Manage HubSpot form integrations, optimize landing pages for conversion, prepare EDM templates.
• Performance Monitoring: Ensure the website is fast, secure, and provides a premium user experience for institutional clients, in compliance with Data Privacy regulations.

3. Brand Stewardship

• Visual Identity: Own and evolve the Hex Trust brand guidebook.
• Internal Alignment: Act as the internal guardian of the brand, ensuring all departments (Sales, Product, Ops) adhere to visual standards. Distribute assets through Canva.
• Market Currency: Ensure the brand remains current and reflects our position as a leading-edge financial institution in the digital asset space.

The Technical Stack

1. Design:

• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, and Premiere Pro/After Effects (for video/motion).
• Canva: Strategic use for team-accessible templates and high-velocity asset creation.
• Google Suite: Expert level in Google Slides and Docs for professional collateral.

2. Web & Marketing Tech:

• Webflow: Deep experience in CMS management and custom layouts.
• Analytics: Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• CRM: HubSpot (specifically for form management and EDMs).
• SEO: Understanding of technical SEO site performance is a plus.

3. Development & Languages:

• HTML5 & CSS3: For advanced Webflow styling, responsive layouts, and custom embeds.
• JavaScript (Vanilla/ES6): For custom Webflow interactions, API integrations, and advanced GTM tagging/event tracking.