Manager Performance Marketing

Manager Performance Marketing

The Manager of Performance Marketing plays a results-driven pivotal role in growing new memberships by driving momentum post-product launch, optimizing performance and leading full-funnel integrated digital campaigns. The ideal candidate brings a blend of analytical rigor, creative marketing instincts, and end-to-end campaign ownership experience. You will shape the marketing roadmap, manage cross-functional partners, and continually optimize campaign performance to fuel sustainable growth.

Digital Marketing Strategy & Execution

• Develop and implement multi-channel digital marketing strategies that align with business goals fueling lead generation and conversions.
• Identify opportunities to expand audience reach, re-engage early adopters and move prospects through the conversion funnel
• Oversee execution of integrated digital campaigns across email, e-commerce, paid media, and emerging channels.
• Implement continuous optimization strategies—including A/B tests, creative refinements, funnel improvements, audience segmentation, and personalization—to increase conversions and ROI.
• Leverage strategic and affiliate partnerships to expand reach, increase visibility, and drive qualified demand.
• Monitor digital performance metrics, utilizing analytics to track KPIs, optimize spend, and maximize ROI.
• Present campaign insights, performance reporting, and recommendations to leadership and cross-functional stakeholders.

Project & Program Management

• Lead planning, execution, and delivery of digital projects and marketing initiatives, ensuring they meet scope, timelines, budgets, and quality standards.
• Identify risks, manage issues, and implement mitigation strategies to keep projects on track.
• Facilitate cross-functional collaboration, ensuring alignment among marketing, creative, analytics, product, technology, and external partners.
• Maintain clear, consistent communication with stakeholders at all levels, providing timely updates on progress, dependencies, and decisions.
• Continuously evaluate project processes and introduce improvements to enhance efficiency and execution quality.

Data, Analytics & Marketing Technology

• Analyze campaign and customer data using Excel, analytics platforms (Google/Adobe), data visualization tools (e.g., Tableau), and marketing technology systems.
• Interpret performance insights to influence digital strategy and continuous optimization.
• Ensure accuracy and quality of reporting, dashboards, and project documentation.
• Stay current on digital trends, tools, and best practices to enhance capabilities and drive innovation.

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

• BA/BS/Bachelor's Degree
• 5+ years of hands-on experience leading paid media strategy and execution across search, social, display, programmatic, and/or video channels.
• Deep channel expertise with a proven track record of building, optimizing, and scaling high-performance campaigns that drive measurable business outcomes.
• Advanced hands-on proficiency in paid media platforms, including Google Ads, Meta Ads Manager, DV360, Zeta Global and/or other equivalent tools.
• Demonstrated success managing budgets, pacing, forecasting, and performance reporting with accuracy and strategic rigor across multiple channels.
• Strong ability to interpret complex data sets, create dashboards and translate metrics into actionable strategies