Director, Strategic Marketing & Engagement

Director, Strategic Marketing & Engagement

Homeward is rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. Today, 60 million Americans living in rural communities are facing a crisis of access to care. In the U.S. healthcare system, rural Americans experience significantly poorer clinical outcomes. This trend is rapidly accelerating as rural hospitals close and physician shortages increase, exacerbating health disparities. In fact, Americans living in rural communities suffer a mortality rate 23 percent higher than those in urban communities, in part because of the lack of access to quality care. Our vision is care that enables everyone to achieve their best health. So, we're creating a new healthcare delivery model that is purpose-built for rural America and directly addresses the issues that have historically limited access and quality. Homeward supports Medicare-eligible beneficiaries by partnering with health plans, providers, and communities to align incentives – taking full financial accountability for clinical outcomes and the total cost of care across rural counties. As a public benefit corporation and Certified B Corp™, Homeward's mission and business model are aligned to address the healthcare, economic, and demographic challenges that make it challenging for rural Americans to stay healthy. Our Homeward Navigation™ platform uses advanced analytics to connect members to the right care and local resources that address social determinants of health and improve holistic health outcomes. Since many rural communities lack adequate clinical capacity, Homeward also employs care teams that supplement local practices and reach people who cannot otherwise access care. Homeward is co-founded by a leadership team that defined and delivered Livongo's products, and backed most recently by a $50 million series B co-led by Arch Ventures and Human Capital, with participation from General Catalyst for a total of $70 million in funding. With this leadership team and funding, Homeward is committed to bringing high-quality healthcare to rural communities in need.

The Opportunity

Homeward Health is seeking a mission-driven, innovative, and action-oriented Director of Strategic Marketing & Engagement to design and deliver next-generation marketing strategies that improve outcomes for rural health plan members. This highly cross-functional role will sit at the intersection of growth strategy, member engagement, marketing innovation, and product-market fit.

The ideal candidate is a unique blend of creative and strategic marketing acumen, with a deep background in consumer health behavior, health tech or wellness, and omnichannel campaign design—with proven ability to leverage AI and MarTech to deliver personalized, scalable engagement. This is a hands-on strategy and execution role, focused on rapid experimentation, insight-driven decision-making, and creative storytelling that resonates with members. You will work closely with a team of marketing operators and member engagement experts to implement and iterate on your strategies.

What You'll Do

• Own the strategic vision for creative, data-informed, and highly personalized marketing strategies that align with rural care journeys and elevate member engagement.
• Lead the team responsible for the creation of omni-channel campaign frameworks using voice, SMS, email, direct mail, and supporting agents outbound calls via contact center engagement.
• Apply deep behavioral and segmentation insights to develop targeted journeys that reflect clinical and social needs.
• Partner with internal teams (Product, Tech, Data Science, Clinical Strategy, Clinical Ops) to create solutions that improve access, trust, and value perception for members.
• Design and implement AI-enabled workflows to increase campaign performance, automate personalization, and accelerate learning—including the strategic use of AI agents to support outreach, triage, and tailored follow-up communication.
• Drive digital engagement by exploring new channels and creating intuitive, user-friendly experiences that make it easy for members to access and act on care options by using voice, SMS, email, direct mail, and contact center engagement strategies.
• Translate member insights, segmentation, and behavior patterns into highly actionable outreach strategies.
• Leverage AI and MarTech platforms—including campaign automation, CRM systems, data analytics tools, and personalization engines—to improve member journey performance and operational efficiency.
• Drive experimentation and A/B testing culture within the Care Experience team.
• Collaborate closely with a team of marketers and member experience experts to operationalize and implement engagement strategies across channels.
• Serve as the strategic thought partner to the VP of Care Experience and support other engagement line leaders in proactively identifying opportunities to improve conversion, retention, and care delivery outcomes.
• Contribute to SLT-level presentations showcasing impact, innovation, and alignment to key business metrics.

What You Bring

• Demonstrated blend of creative and strategic marketing expertise, with a track record of turning insight into scalable, high-performing campaigns
• 10+ years of experience in healthcare technology, digital health, wellness, or related sectors
• Direct experience with highly-regulated health offerings serving Medicare, Medicaid, or commercial individual market populations
• Expertise in consumer behavior, patient-centered design, and health engagement tactics
• Hands-on, demonstratable experience using AI tools (e.g., GPTs, automation workflows, analytics platforms) to improve marketing/engagement outcomes
• Proven success designing, launching, and scaling omnichannel campaign strategies
• Startup or high-growth environment experience strongly preferred
• Exceptional cross-functional collaboration and communication skills
• Data-driven mindset and fluency with insights, testing methodology, and campaign analytics

What Shapes Our Company

• Deep commitment to one another, the people and communities we serve, and to care that enables everyone to achieve their best health
• Compassion and empathy
• Curiosity and an eagerness to listen
• Drive to deliver high-quality experiences, clinical care, and cost-effectiveness
• Strong focus on the sustainability of our business and scalability of our services to maximize our reach and impact
• Nurturing a diverse workforce with a wide range of backgrounds, experiences, and points of view
• Taking our mission and business seriously, but not taking ourselves too seriously– having fun as we build!

Benefits

• Competitive salary, equity grant, generous paid time off
• Comprehensive benefits package including medical, dental & vision insurance with 100% of monthly premium covered for employees
• Company-sponsored 401k plan
• Flexible working arrangement

The base salary range for this position is $175,000 - 200,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, location, competencies, and experience. Base pay is one part of the Total Package provided to compensate and recognize employees for their work at Homeward Health. This role is eligible for an annual bonus, stock options, and a comprehensive benefits package. At Homeward, a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you have yet to gain experience in the areas detailed above, we hope you will share your unique background with us in your application and how it can be additive to our teams.

Homeward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homeward is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.