In this pivotal role, you will serve as the primary marketing strategist for the Fire GBE within the Customer Marketing framework and team, leading the development and strategic planning of integrated marketing campaigns that support priority NPIs, brands and verticals. Our common goal is to manage the end-to-end customer journey to influence customer buying behaviors, generate qualified leads and enable profitable growth for the business, within distribution channels and end customers.
You will be responsible for optimizing strategies based on performance insights. While the execution of the campaigns will be managed by our in-country Customer Marketing specialists, your role will involve collaborating closely with these teams to ensure that strategic directives are effectively translated and implemented.
This position is tailored for an individual who has a passion for strategic marketing, centers their approach around customer insights, and delivers measured results through planning and managing impactful marketing initiatives. The ideal candidate will possess a strong analytical mindset, excellent communication skills, and the ability to influence cross-functional teams, driving meaningful marketing outcomes for the Fire GBE and BA Europe in a fast-paced environment.