Marketing Manager

Marketing Manager

City Experiences is seeking a Marketing Manager for our City Cruises operation in Niagara Falls. This person will be adaptable, dynamic, and embody City Experiences' RESPECT Service System.

City Cruises Canada is seeking a talented Marketing Manager with the ability to drive growth and brand visibility to join our dynamic team. As part of our team, the Manager will be entrusted with executing our marketing initiatives. The role will involve the development and implementation of both strategic and tactical marketing plans. This role is a blend of creativity, coordination skills, and leadership that offers an exciting opportunity to make a significant impact on our organization. The position of Marketing Manager reports to the Vice President, Sales & Marketing.

Essential Duties & Responsibilities:

• Marketing Magic: Oversees the development of creative assets, including digital content, email marketing campaigns, advertising materials, and promotional collateral that make our sales team shine
• Planning to Grow: Plans, develops, and executes multiple marketing initiatives to drive sales and support revenue goals
• Be Social: Manages and grows our social media presence by creating and curating relevant content that reflects the brand's voice and values
• Vendor Management: Coordinates initiatives with media partners, ensuring timely and accurate delivery of creative assets
• Website Management: Ensures company website is up to date, and our online content shines bright in search results, driving more eyes and traffic to the site
• Client Interaction: You'll be the project manager, meeting with internal stakeholders, listening to their wants, asking the right questions, and capturing their marketing needs
• Promoting Partnerships: Coordinates event sponsorships, collaborates with influencers, and brand ambassadors, and manages donation requests as we proudly support local nonprofits
• Tracking for Success: Tracks campaign budget and production spending to ensure projects are on time and on budget
• Completes any other duties as assigned

Requirements & Qualifications:

• Degree/diploma in Communications, Business, or related field
• Two (2) years tourism/hospitality experience preferred
• Demonstrable experience in marketing, together with the potential and attitude required to learn
• Experience working with media partners/agencies
• Experience with project management methodologies and tools
• A sense of aesthetics and a love for great copy and witty communication
• Strong project management skills to drive marketing initiatives from start to finish
• Proficient in digital marketing techniques, including social media, SEO/SEM, and email marketing
• Excellent organizational and planning skills
• Excellent verbal and written communication
• Personable and able to work in a team environment
• Can execute independently
• Strong attention to detail
• Creative and innovative thinking
• Ability to multi-task and work in a fast-paced environment

About Us:

City Experiences' passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.

The RESPECT Service System embodies City Experiences' mission, vision, values, and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

City Experiences is proud to be an Equal Employment Opportunity employer. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of harassment and/or discrimination of any type, including but not limited to discrimination and/or harassment based upon race, citizenship, place of origin, color, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, genetic characteristics, receipt of public assistance, and record of offences.

City Experiences employment and workplace decisions will be based on company needs, job requirements, and individual job qualifications and skills. City Experiences will comply with provincial and federal legislation relating to equal employment opportunities and employment equity.