Product Marketing Manager

Product Marketing Manager

You'll join the Content team, part of the Marketing department. Our department drives platform growth through omnichannel marketing and rapid experimentation, with teams focusing on Content Marketing, SEO, Paid Advertising, PR, Partnerships, Email Marketing & CRM, and Product Marketing. You'll report directly to the Head of Content.

As a Product Marketing Manager, you'll be at the heart of how we talk about our products and features to our customers. Your mission is to make sure people understand and use what we offer. By creating smart product marketing plans for HousingAnywhere, you'll help more people discover our platform and its features, playing a big part in our company's success.

Positioning and messaging: Leverage our product positioning and develop messaging frameworks to promote new releases and initiatives in ways that resonate with our audiences. You do this by defining unique value propositions, targeted messaging, and using an optimized channel mix.

Product marketing asset ownership: Direct the development and optimization of product-centred marketing assets and communications, collaborating closely with content and design teams to ensure compelling and consistent messaging across diverse channels.

Performance tracking and optimization: Track and report on KPIs for product awareness, adoption, and opportunities generated by product marketing. Analyze data to find optimization opportunities and use the results to validate the success of your product marketing strategies.

Go-to-market (GTM): You translate the 'why' and 'what' we are building into 'how' we will ensure market-fit and adoption by using your expertise to inform our marketing strategies. You'll collaborate cross-functionally with Product, Sales, UX, and Marketing to determine how to promote new initiatives and releases. You'll also drive the exploration and piloting of new marketing channels to expand reach and adoption for product initiatives.

Market insights: Research from a go-to-market perspective, analyzing mid-term rental market trends, competitive landscape, and customer behavior and pain points to understand who to target and how to position and communicate a product's value.

Your profile:

• 4+ years of experience in developing and implementing successful product marketing strategies, preferably in a fast-paced technology startup/scale-up environment or consumer marketplaces.
• Strong analytical skills and data-driven approach, with proficiency in data analysis and business intelligence tools (e.g., SQL, Mixpanel, Tableau, advanced Excel), enabling you to independently uncover market and product insights.
• Exceptional stakeholder management and influencing skills, with the ability to take initiative and drive cross-departmental actions.
• Strong project management skills, with the ability to set strategic direction, prioritize tasks, and manage campaigns that require input from cross-functional teams.
• Experience with marketing automation and CRM tools (e.g. Hubspot), content software (e.g. Canva, Figma or Adobe) and experience with CMS tools (like Contentful) is highly valued to drive agile execution.
• Exceptional written and verbal English communication skills. Any other European language is a plus.

What's in it for you:

• Unlimited paid holidays, minimum-based not maximum!
• Hybrid working policy with 2 days working from the office.
• Flexibility to work remotely for up to 2 months per year!
• 1,000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment, including laptop and ergonomic setup.
• Gym membership discount with GoVital or OneFit.
• Dutch/English classes budget.
• Variable pension scheme.
• Diverse international community (46+ nationalities).
• Pet-friendly office in Rotterdam city center.
• Fun team-building and after-work drinks every Friday.

About HousingAnywhere Group: HousingAnywhere is Europe's largest mid-term rental platform, covering over 125 cities across Europe and several in the US. With Kamernet and Studapart under its umbrella, HousingAnywhere empowers people to live wherever and however they choose. Through our advanced online platforms, which together attract over 30 million users annually, we connect young professionals and students directly with accommodation providers. Our team of 250 professionals is dedicated to helping tenants find comfort and peace of mind in their rental search, whether they're looking for a home across the globe or just across town.

Our mission: Rent Easy, Live Free.

Our Values: Ownership, We are Enablers, We are Changemakers, We are Connectors.