Assistant Manager, Global Brand Marketing

Assistant Manager, Global Brand Marketing

At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

We are looking for an experienced Assistant Manager, Global Brand Marketing with a proven track record of developing and executing successful marketing strategies to enhance brand visibility and drive business growth. Skilled in project management, cross-functional collaboration, and strategic planning, the Assistant Manager, Global Brand Marketing should be passionate about leveraging market insights and creative solutions to achieve marketing objectives.

Essential Duties and Responsibilities:

• Support the development and execution of 360 marketing campaigns, including messaging, paid media assets, in-store assets, e-commerce content, press materials, and influencer activations for both hero and sub-hero product launches.
• Assist in coordinating cross-functional teams to execute marketing campaigns that drive brand awareness and support product launches; contribute ideas and assist in developing action plans.
• Collaborate closely with Creative, Product, and Commercial teams to ensure a seamless and consistent consumer journey across all touchpoints.
• Support the briefing process for Creative teams by contributing to seasonal storytelling and asset requirements to ensure high-quality campaign execution.
• Help ensure alignment across teams to maintain a cohesive and consistent brand experience.
• Contribute to understanding market trends and customer segments to support the development of campaigns that drive revenue.
• Assist in managing project timelines and tracking deliverables to ensure marketing initiatives are executed on time and within scope.
• Monitor market trends and consumer insights, providing input to support campaign optimisation and decision-making.
• Participate in brainstorming sessions to generate creative marketing ideas and support campaign planning.
• Track campaign performance and assist in post-campaign analysis to evaluate effectiveness and identify improvement opportunities.
• Support communication and coordination with global teams to ensure alignment and consistency in execution.
• Collaborate with HQ stakeholders and external partners to support alignment of marketing activities with business objectives.