Director Sales & Marketing

Director Of Sales & Marketing

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group & volume transient. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms only) to insure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment. This position is a selling leader and covers a portion of the group market.

Responsibilities

• Responsible for leading & driving top line revenue for traditional sales segments to include group & volume transient.
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
• Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication.

Qualifications

• Bachelor's degree preferred in Marketing
• At least 3 years' experience as a sales leader, with prior hotel sales experience and progressive luxury hotel sales experience.
• Deep understanding of Luxury guest expectations and 5-star service delivery.
• Experience dealing with/communicating with ownership groups and asset management, and our Partner vendors.
• Proficient in managing/using sales automation (ENVISION) & PMS systems.
• Experience working collaboratively with revenue management.
• Prior Hotel experience in Hospitality Sales, Conference Planning, and/or Convention skills.
• Well-rounded knowledge of all market segments and channel sources, as well as the ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Excellent relationship-building skills and able to effectively network.