Head Of Marketingnewhong Kong

Head Of Marketing

We are working with a decentralized exchange which looks to innovate on providing the best of CEXs and DEXs, focusing on building a safe, simple and scalable platform for trading. They differentiate themselves by offering institutional level systems and support whilst remaining on-chain and decentralized.

We are seeking a highly skilled Head of Marketing for leading the end-to-end marketing efforts from brand building, user acquisition to social media and product marketing. You will be the pioneer to build up the marketing team from scratch and develop full-funnel strategies.

What you'll be doing:

1. Own and execute a unified marketing strategy that covers user acquisition, thought leadership, and partner marketing across all channels.
2. Collaborate with GTM and cross-functional teams—including business development, sales, PR, product, creative, and design—to align objectives and deliver cohesive regional strategies at the market level.
3. Work closely with data, product, creative, and design teams to refine conversion funnels and enhance user journeys.
4. Lead go-to-market initiatives for new product launches, feature rollouts, and regional campaigns.
5. Develop and scale integrated marketing programs, including multi-channel campaigns, influencer partnerships, and brand activations in key markets.
6. Localize and implement global marketing priorities, ensuring programs are tailored for market relevance and drive tangible results.
7. Manage and optimize marketing budgets to maximize ROI across channels.
8. Leverage customer insights and preferences to shape strategies for various user segments.
9. Own key marketing metrics, including traffic, engagement, activation, CAC, LTV, and more.
10. Oversee lifecycle and performance marketing, covering paid media, SEO, email, and CRM activities.

What we're looking for:

• 9+ years of marketing experience, including 3+ years in leadership roles at high-growth tech or fintech startups
• Proven track record of driving integrated marketing strategies across diverse audiences and channels
• Extensive expertise in performance marketing, product positioning, and go-to-market execution
• Strong analytical skills with experience in funnel optimization, cohort analysis, and CAC/LTV modeling
• Excellent storyteller with a solid understanding of PR, narrative development, and ecosystem engagement
• Demonstrated ability to lead cross-functional teams and collaborate effectively with creative and design functions
• Experience managing local agencies, production vendors, and regional partners
• Bonus: Familiarity with the Web3 and crypto ecosystem and its regional applications