Retail Digital Marketing Coordinator

Retail Digital Marketing Coordinator

At Hy-Vee, our people are our strength. We promise "a helpful smile in every aisle" and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Title: Retail Digital Marketing Coordinator

Department: Grocery

FLSA: Exempt

General Function: Responsible for developing and executing the advertising, marketing, and communications strategy for a specified region of Hy-Vee, Inc. retail locations.

Core Competencies:

• Partnerships
• Growth mindset
• Results oriented
• Customer focused
• Professionalism

Reporting Relations: Accountable and Reports to: Director, Retail Marketing; District Store Director, Store Manager, Assistant Managers of Store Operations, Perishables, and Health Wellness

Home Positions that Report to you: None

Primary Duties and Responsibilities:

• Expert knowledge of traditional marketing, including but not limited to, television, radio, newspaper and direct mail, along with event marketing and other guerilla marketing tactics.
• Organizes and executes various marketing promotions in alignment with corporate office.
• Oversees the implementation of the company's brand strategies and corporate marketing initiatives.
• Communicates strategy, objectives and goals effectively with retail leadership teams.
• Communicates all corporate ad and event sale details to store leadership and department managers to ensure all parties can execute as effectively as possible.
• Coordinates all local ad and event sales.
• Works with local newspaper and/or other vendors to place local ads, along with working with design teams to create and approve all local print ads.
• Works with retail leadership teams to build local sponsorships and community programs.
• Responsible for pre-event planning and day of event execution for various community and sponsorship related events.
• Reports on effectiveness and outcomes of weekly ads, promotions and campaigns to with retail leadership teams.
• Prepares marketing activity reports and metrics for measuring program and campaign success.
• Maintains a detailed content calendar in alignment with corporate office and regional stores.
• Communicates budgetary needs to retail leadership teams.
• Acts as spokesperson for the region for various media outlets as directed by Communications.
• Manages and assists is response to customer service inquiries via email and social media.
• Maintains Hy-Vee brand in all forms of marketing and advertising in alignment with corporate standards.
• Stays informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans.
• Educates and trains store employees on traditional marketing best practices.
• Reports to work when scheduled and on time.

Knowledge, Skills, Abilities, and Worker Characteristics:

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
• Must have the ability to perform logical or scientific thinking to solve problems; several abstract and concrete variables.
• Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner.
• Excellent verbal and written communication skills.
• Ability to identify problems, develop and execute solutions.
• Must be able to report, write, or edit articles for publication; interview, counsel or advise people; and evaluate technical data.
• Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs.

Education and Experience:

• Bachelor's degree in Marketing, Advertising, Communications or related area, or equivalent work experience preferred.
• Proficiency with traditional marketing, including radio, television, newspaper, direct mail, out of home, and event marketing preferred.
• Five years of similar or related work experience.

Secondary Duties and Responsibilities:

• Provides media credits and charges to stores at inventory.
• Represents Hy-Vee at functions.
• Responsible for payments to renew memberships.
• Assists in other areas of store as needed.
• Performs other job related duties and special projects as required.

Physical Requirements:

• Must be able to physically perform sedentary work: exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
• Sedentary work involves sitting most of the time.
• Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.

Working Conditions:

• The duties for this position are normally conducted in an office environment.
• There is frequent pressure to meet deadlines and handle multiple priorities.

Equipment Used to Perform Job:

• Standard office equipment including phone, calculator, copier, fax, PC/Mac with word processing and spreadsheet software.

Contacts:

• In daily contact with department managers, suppliers, vendors, customers, employees, general public, community, and local schools for donation request.
• Confidentiality: Has access to confidential information including knowledge of advertising rates, pricing information, and store sales.