Marketing Manager – USA Portfolio And Outreach

Marketing Manager - USA Portfolio And Outreach

Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Global Brand & Marketing Department is looking for a Marketing Manager to join its team!

The Marketing Manager – USA Portfolio and Outreach is based in Madrid and plays a pivotal role in strengthening IE University's presence in the USA market. The position combines management of the USA program portfolio with regional outreach, ensuring that marketing strategies are aligned with business objectives and effectively executed.

Working closely with business units in the USA, this role ensures that initiatives are adapted to the local market context and that business and marketing targets in the region are consistently achieved.

With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning.

At IE University, we foster positive change through education, research, and innovation. As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge, and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime. Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities.

We are looking for a person to join a full-time position in Madrid - IE Tower.

Responsibilities

Your role as Marketing Manager - USA Portfolio and Outreach will involve:

• Manage the USA program portfolio within Product Marketing, ensuring competitive positioning and differentiation.
• Develop and execute marketing strategies for the USA market in collaboration with business units.
• Align business priorities with marketing execution.
• Design and implement multi-channel marketing campaigns (digital, events, fairs, email, social media) tailored to USA audiences.
• Conduct market research and competitor analysis to guide decision-making and anticipate trends.
• Collaborate with internal stakeholders, including the entire Commercial team—particularly the USA Global Markets team—and academic teams, to deliver integrated campaigns.
• Monitor and report on the performance of marketing activities, ensuring ROI and continuous improvement.
• Support cross-selling opportunities (undergraduate ↔ graduate, dual degrees, etc.) in the USA market.

Qualifications

To thrive in this role, you should possess the following qualifications:

• Bachelor's Degree in Marketing, Communications, Business, or related field.
• A Master's degree from a top University.
• 3–5 years of experience in marketing, preferably with exposure to education, digital, or brand marketing.
• Strong understanding of the USA market and education system (preferably having studied high school, undergraduate, or graduate in the USA).
• Excellent communication, writing, and storytelling skills.
• Strategic thinker with strong analytical skills and ability to manage complex projects.
• Native English speaker with a high level of Spanish.
• Availability to travel frequently to the USA.

Unleash your full potential and make an impact. The next move is yours! If you want to be part of this educational revolution, we invite you to apply and be part of our dynamic team at IE University.