Marketing Specialist

Marketing Specialist

Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Marketing department is looking for a Marketing Specialist supporting all Undergraduate Programs to join its team!

This role is well-suited for a candidate with a strong passion for education, excellent communication and project management abilities, and the capacity to perform in a dynamic, international environment.

As a key member of the transversal team, the Marketing Specialist will be responsible for the development and execution of marketing strategies and materials that enhance the positioning, visibility, and commercial success of IE University's full undergraduate program portfolio across all academic disciplines.

With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning.

At IE University, we foster positive change through education, research, and innovation. As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge, and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime. Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities.

At IE we are:

• People-driven
• Change Builders
• Autonomy Enthusiasts
• Communication Enthusiasts
• Knowledge Champions

We are looking for a person to join a full-time position in Madrid - IE Tower, Segovia Campus.

Responsibilities

Your role as a Marketing Specialist will involve:

• Create compelling, high-quality marketing content (copy, visuals, video briefs) across multiple platforms (web, email, brochures, presentations, social media, etc.).
• Coordinate the development of commercial materials to support the Commercial Team globally.
• Ensure consistent tone, messaging, and brand alignment across all undergraduate programs.

Social Media & Digital Strategy

• Work alongside our social media and digital teams to generate ideas, support paid campaigns, and create content that resonates with Gen Z and Gen Alpha audiences.
• Monitor and measure the performance of campaigns, reporting insights and areas for optimization.

Collaboration & Project Management

• Collaborate with the Admissions, Academic, Design, and Brand teams to ensure timely delivery of marketing materials and campaigns.
• Work with external agencies and media partners to produce assets and launch initiatives that meet campaign goals.
• Maintain and update internal content repositories and commercial toolkits for all undergraduate programs.

Strategic Thinking & Research

• Conduct competitive analysis and market research to benchmark IE's positioning and messaging.
• Help define and refine target audience profiles, ensuring campaigns are relevant and effective.
• Support transversal campaigns across programs and regions, ensuring alignment with broader institutional goals.

Qualifications

To thrive in this role, you should possess the following qualifications:

• Degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in a marketing role, preferably in education, digital, or brand marketing.
• Strong communication, writing, and storytelling skills, with experience creating content for different channels and audiences.
• Strategic thinker with a data-driven approach to decision-making.
• Knowledge of social media trends, particularly with Gen Z and student audiences.
• Fluent in English and Spanish.

Unleash your full potential and make an impact. The next move is yours! If you want to be part of this educational revolution, we invite you to apply and be part of our dynamic team at IE University. At IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process.