Marketing Specialist - Demand Generation

Marketing Specialist - Demand Generation

IFS is a billion-dollar revenue company with 5000+ employees on all continents. We deliver award-winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service™.

At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

Job Description

Copperleaf's software helps some of the world's largest firms make better strategic decisions. We have a track record of delivering award-winning, industry-changing solutions that enable our clients to build more resilient and sustainable infrastructure.

We're looking for a strategic and hands-on Demand Generation Specialist to join our growing European marketing team. In this role, you'll play a critical part in driving pipeline and accelerating revenue through targeted multi-channel campaigns—with a strong emphasis on account-based marketing (ABM), digital acquisition, and lead nurturing programs.

You'll work closely with our regional marketing manager, sales, and global marketing teams to identify growth opportunities, execute campaigns, and continually optimize for performance.

Key Responsibilities

• Plan, execute, and optimize demand generation programs (email, paid media, webinars, digital campaigns) to drive marketing-sourced pipeline across key European markets.
• Support and scale account-based marketing initiatives in collaboration with Sales and Marketing.
• Coordinate content creation and messaging, including emails, landing pages, speaker abstracts, digital touchpoints and webinar materials.
• Partner with the marketing team to amplify the lead-gen impact of physical and digital events.
• Own campaign performance tracking (KPIs: MQL, Engagement, CTRs, etc) and reporting using tools like Marketo, Salesforce, and other relevant platforms.
• Manage pre- and post-campaign lead lists, routing in CRM, and follow-up coordination with sales and BDRs.

Qualifications

• 4+ years of experience in B2B demand generation or digital marketing, ideally in the SaaS or tech space.
• Hands-on experience with marketing automation platforms (e.g. Marketo, Hubspot) and CRM systems (e.g., Salesforce).
• Exposure to ABM tools and tactics (e.g., Demandbase, 6sense, LinkedIn Ads).
• A collaborative, proactive mindset with the ability to juggle multiple projects across markets and teams.
• Fluent in English; additional European languages are a plus.

Additional Information

We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.