Senior Acquisitions Marketing Executive

Senior Subscriptions Marketing Executive

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We're the destination for people looking to get more from the things they love. We're here to inspire, fuel, encourage and educate.

Whether it's the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role:

This role sits within the award-winning Customer Marketing and Subscriptions Team working primarily on our Entertainment Portfolio, including Radio Times Print+ and app, though may include work across other Immediate Media brands.

As a Senior Subscriptions Marketing Executive, you will work with the Senior Acquisition Marketing Strategy Lead and the wider team, to maximise subscription sales and contribution, identifying and championing all opportunities for further growth.

We are at an exciting new chapter as we position our brands as multi-format – our customers can select how they choose to consume our content, and our marketing now also needs to mirror our best-in-class subscriber experience. These will dovetail within the overall department vision as outlined by Managing Director, Customer Marketing and Subscriptions. This role will suit someone motivated to learn and develop in a marketing role with a focus on reaching revenue and volume acquisition targets.

As a Senior Subscriptions Marketing Executive you will:

• Work with the Subscriptions Acquisitions team to create a promotional acquisition plan, factoring in key brand marketing activity and seasonality.
• Brief creative propositions and work with designers and copywriters to provide creative and timely marketing campaigns.
• Test and optimise creative design and marketing messages, working in collaboration with other teams to execute testing plans across various marketing channels.
• Support creation of a talent calendar, working closely with brand teams, aiming to increase brand exposure and subscription conversions.
• Provide insights into campaign performance using reporting tools such as Tableau and Google Analytics.
• Working across offline channels including page adverts, insert, telemarketing, podcasts, events and direct mail, to execute marketing campaigns.
• Feed into the conversion funnel, led by the CRM/CRO teams, in order to maximise opportunities for subscription acquisition across digital channels, including websites, email, push notifications and in-app promotions.
• Support work with Apple and app promotion efforts including app nomination form submission, ASO keyword research and product page testing.
• Work with Product and Tech teams to align the P&T Radio Times app submission and release schedule to the marketing calendar.
• Support and focus upon execution for new marketing tools, platforms and partnerships when new opportunities are identified, working in collaboration across the Customer Marketing and Subscriptions wider team.
• Work with our Search (PPC, ASA) and Social Media, paid and organic, teams to capture performance and potential opportunities within acquisition planning.
• Help to monitor marketing spend, with an understanding of Life-Time Value / Customer Acquisition Cost (CAC) ratios.
• Liaise with external parties to source subscription incentives.
• Support on the execution of portfolio activity where required depending upon planned seasonal campaigns, for instance cross-brand emails, inserts and direct mail, and ongoing activity such as third parties and programmatic.
• Organise new offers and tracking set up where required for campaign activity.