Product Manager

Product Manager

Job Title: Product Manager, DocUpdate

Location: Atlanta, GA, USA

Reports to: Product Manager

Exemption Status: Full-time, exempt

Who We Are

Impiricus is the first and only AI-powered HCP Engagement Engine. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to cut through the noise and put physician care delivery at the forefront. With our unique frontline access to HCPs, their insights, and clinical expertise, we are committed to providing life science companies with innovative channels and AI technology needed to deliver clear, reliable, and evidence-based resources into the hands of HCPs. Guided by a board of trusted physician advisors, we ensure every message leads to better patient care. Welcome to the future of ethical physician and pharma collaboration!

Job Summary

We're looking for a strategic and execution-oriented Product Manager to help grow and scale DocUpdate, our fast-growing, consumer-facing mobile app built specifically for physicians. In this role, you'll focus on building powerful, intuitive tools that doctors love—tools that streamline their daily workflows, improve patient communication, and simplify access to pharma resources.

You'll lead product initiatives across onboarding, engagement, and retention, uncovering insights, driving experimentation, and refining user journeys to deliver a best-in-class mobile experience. This is a highly cross-functional role, collaborating closely with engineering, design, marketing, compliance, and clinical advisors to ship features that are scalable, HIPAA-compliant, and aligned with pharmaceutical regulations.

The ideal candidate brings product management experience in healthtech, pharma SaaS, or regulated mobile apps, and has a strong grasp of HCP workflows, regulatory constraints, and the nuances of digital engagement in healthcare.

Responsibilities

• Partner with design, engineering, and clinical advisors to ship user-friendly, compliant, and scalable features.
• Lead A/B testing efforts for onboarding flows, registration, and engagement features.
• Use tools like Mixpanel, SQL, Logrocket, and Appsflyer to monitor usage patterns, measure impact, and identify optimization opportunities (e.g., drop-offs in registration, login failures).
• Leverage Meta Business Suite and similar tools to evaluate the performance of growth campaigns and social strategies that tie into product engagement.
• Coordinate with marketing, customer service, engineering, and partnerships teams to ensure alignment across go-to-market and product priorities.
• Ensure product decisions and messaging remain HIPAA-compliant and aligned with FDA and pharmaceutical marketing regulations.
• Partner with legal and compliance to navigate nuances around pharma-funded features like rep connections and promotional content.
• Track login, signup, and action-based audit logs to improve reliability and accountability across the app.

Experience

• 3–6 years of product management experience, ideally at a healthtech, pharma SaaS, or HCP-facing startup.
• Deep empathy for healthcare providers and a strong grasp of their day-to-day workflows, pain points, and motivators.
• Background in mobile-first consumer apps, especially in highly regulated industries (healthcare, fintech, etc.).
• Experience launching 0→1 features and iterating quickly in resource-constrained environments.
• Strong data skills (comfortable writing and interpreting SQL queries; familiarity with Mixpanel or Heap).
• Demonstrated ability to work closely with engineering and design to ship impactful UX updates.
• Understanding of e-prescribing, HIPAA compliance, and/or digital health tools used by doctors.
• Experience using Meta Business Suite and similar platforms to evaluate social and paid media campaign performance.

Benefits

Impiricus focuses on taking care of our teammates' professional and personal growth and well-being.

• Full support and career-development opportunities to expand your skills, enhance your expertise, and maximize your potential along your career journey;
• A diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act.
• Generous Total Rewards Plan including comprehensive healthcare (health, dental, vision), life insurance, unlimited PTO, and 401K matching.

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.