Influencer Marketing Specialist - Remote Eligible

Influencer Marketing Specialist

As an Influencer Marketing Specialist, you will take ownership of end-to-end beauty and K-beauty campaigns, working closely with both brands and creators to deliver high-performing, product-driven content.

You will be responsible for:

Campaign execution & management

• Support end-to-end delivery of influencer campaigns across TikTok, Instagram, and YouTube within the beauty and K-beauty space
• Manage timelines, deliverables, and creator workflows using ClickUp
• Ensure content aligns with brand positioning, product messaging, and current beauty trends

Creator sourcing & evaluation

• Identify and source high-performing beauty and K-beauty creators
• Evaluate creators based on performance metrics, audience demographics, and content style
• Use tools like Beacons to assess creator ecosystems, link performance, and monetization behavior

Outreach, negotiation & deal management

• Lead outreach to creators and managers to secure partnerships
• Negotiate rates, deliverables, usage rights, and paid media terms
• Structure deals with a commercial understanding of campaign economics (CPM, conversion potential, product margins)

Content direction & performance

• Contribute ideas for content angles that perform in beauty (before/after, routine integration, hook formats)
• Ensure creator content is authentic and showcases visible product results rather than overly scripted messaging
• Analyse campaign performance (views, engagement, CPM, conversion signals) and feed insights into future creator selection

Relationship management

• Build long-term relationships with beauty creators and brand partners
• Act as the main point of contact throughout campaigns
• Drive repeat partnerships through strong execution and communication