Assistant Marketing Manager 行銷副理

Assistant Marketing Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

Role Purpose

The Assistant Marketing Manager drives integrated, data-informed marketing to grow audiences, registrations, and brand awareness across exhibitions, conferences, and digital programs. The role blends hands-on execution with light leadership—co-owning campaign planning, overseeing agencies and freelancers, ensuring brand consistency, and optimizing performance across paid, owned, and earned channels. Primary focus is on digital and campaign operations; the role provides secondary support for Communications & Brand Messaging and Events as needed. The Marketing Executive is the primary owner of these two workstreams, with this role providing backup and surge capacity during peak periods, live events, and leave cover.

Key Responsibilities

• Integrated Planning & Coordination • Co-develop annual and campaign-level marketing plans, budgets, and channel mixes aligned to business goals and event timelines. • Build and maintain campaign calendars, asset trackers, and project timelines to ensure on-time, on-budget delivery. • Coordinate with internal departments and external partners to align messaging, offers, and deliverables. • Maintain brand voice and visual identity across all materials and touchpoints.
• Digital Marketing (Paid, Owned, Earned) • Plan and execute paid media across Meta, LinkedIn, and Google Ads; set up targeting, A/B tests, and optimization to meet CPA/ROAS goals. • Manage and update websites and landing pages (e.g., WordPress), implementing SEO best practices for discoverability and conversion. • Own email/EDM planning, segmentation, template setup, automation, deliverability, and ongoing optimization. • Implement SEO/SEM initiatives (keyword research, on-page optimization, metadata, internal linking; coordinate backlink/outreach as needed). • Ensure consistent UTM tagging, audience segmentation and consent management, and end-to-end campaign QA across channels.
• Content, Creative, and Social • Brief, produce, or review creative assets (Adobe Photoshop, Illustrator, InDesign) and short-form video edits to support campaigns and events. • Develop and maintain social media content calendars (LinkedIn, Facebook, Instagram), including copy, visuals, and community engagement. • Partner with designers, writers, and agencies to deliver on-brand creative; manage reviews and approvals. • Support the development of printed materials (brochures, signage, onsite guides) and ensure timely production and delivery.
• Communications & Brand Messaging (supporting role; primary lead: Marketing & Communications Executive) • Draft and adapt marketing copy across web, email, ads, and social; support PR/media materials (press releases, media kits) as assigned. • Maintain messaging frameworks for campaigns, speakers, partners, and exhibitors; ensure clarity, accuracy, and brand consistency. • Support bilingual communications quality where relevant; review translations/localizations for accuracy and tone. • Contribute to partner/influencer outreach and asset coordination during peak periods or coverage windows.
• Data, Analytics & Optimization • Track performance using GA4, ad platform dashboards, and email metrics; build weekly/monthly reporting packs. • Define and monitor KPIs (registrations, CPA, CTR, conversion rate, MQLs, ROAS, engagement) and lead test-and-learn roadmaps. • Translate insights into actionable optimizations for targeting, creative, messaging, and channel mix. • Maintain data hygiene, list governance, and compliance with applicable privacy regulations (e.g., GDPR/PDPA as relevant).
• Events & Campaign Enablement (supporting role; primary lead: Marketing & Communications Executive) • Promote exhibitions, conferences, workshops, and webinars; coordinate agendas, speaker assets, and promotional materials. • Coordinate webinar/seminar execution (landing pages, reminders, host/speaker logistics, post-event follow-up). • Provide onsite and virtual event support (registration flows, lead capture, signage, collateral, vendor coordination). • Liaise with external agencies and vendors to deliver social, creative, media, and print workstreams; provide surge coverage and leave cover.
• Operations, Quality & Stakeholder Management • Enforce brand, legal, and quality standards; proof and QA all marketing materials and links prior to launch. • Maintain asset libraries, naming conventions, and documentation for repeatable and scalable workflows. • Raise POs, track budgets, and manage agencies/freelancers to SLAs and agreed scopes. • Mentor/guide marketing executives or interns as needed. • Support ad-hoc initiatives and evolving priorities in a fast-paced environment.

Statement

This job description reflects the role as of the date of drafting. Duties and responsibilities may evolve over time without altering the overall nature or level of responsibility of the position.

Qualifications

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, or related discipline. • 4–6 years of experience in digital marketing and communications, preferably within B2B events/exhibitions or similar industries. • Hands-on experience with Meta, LinkedIn, and Google Ads; strong grasp of SEO/SEM; proficient with GA4. • Website CMS experience (e.g., WordPress) and basic HTML/CSS knowledge. • Email/marketing automation experience (e.g., Mailchimp, HubSpot, Marketo), including segmentation and lifecycle campaigns. • Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign); basic video editing skills are an advantage. • Excellent writing and editing skills in English; strong attention to detail and brand consistency. • Proficiency in Chinese (written and spoken) is strongly preferred or required for [market]; bilingual copyediting experience is a plus. • Organized, proactive, and accountable; able to manage multiple projects and deadlines. • Willingness to work flexible hours and travel/attend onsite events as required. • Proficient in Microsoft Office (PowerPoint, Excel, Word); familiarity with CRM (e.g., Salesforce) is a plus.

Desirable Skills

• Experience with webinars and virtual event platforms (e.g., Zoom, ON24). • Familiarity with CRM processes (lead capture, scoring, MQLs) and event-to-CRM integration. • Basic data visualization or dashboarding skills; comfort with A/B testing frameworks. • Experience managing agencies and negotiating media/creative deliverables.

Key Performance Indicators (KPIs)

• Audience growth and registration targets by campaign/event. • Cost efficiency (CPA/ROAS), CTR, conversion rates, email engagement (open/click rates), and deliverability. • Website traffic growth, SEO rankings, and landing page conversion. • Registration-to-attendance conversion and lead quality (e.g., MQL conversion where applicable). • On-time, on-budget delivery of campaigns and collateral. • Stakeholder satisfaction (internal teams, exhibitors/partners), quality and accuracy of outputs, and brand/social engagement growth.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: annual leave and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist