The Lead Product Manager on the Product Management team will collaborate with commercial leaders to shape product offerings for Lead & Campaign Analytics, including designing and launching new products and features to provide tools for businesses to find and follow up on leads and opportunities to develop new business.
Through these products, the Lead Product Manager will ensure a high-quality, streamlined customer experience which enables our customers to maximise their ROI from event exhibitions, sponsorships and media campaigns. They will work closely with internal stakeholders from One Informa, marketing, sales, product, delivery, engineering, data analytics and other departments as well as with our commercial and vendor partners, to deliver a digital experience commensurate with our first-class events and content.
Responsibilities include shaping the product backlog by gathering requirements and documenting features for the One Informa Lead & Campaign Analytics workstream to produce successful commercial outcomes across three key product areas: Lead Insights – Informa's flagship B2B lead intelligence product, Audience Data Enrichment – industry-specific data overlaid onto event audiences, and Digital Campaign Analytics – reporting and insights for MMS campaigns.
Additionally, the Lead Product Manager will work closely with the Commercial Product Lead to support the development of the product vision and creation/prioritisation of roadmap items, ensuring the roadmap aligns with broader team and company goals. They will manage and prioritise the backlog, communicate roadmap changes and impacts to business and technology stakeholders and partners, and work closely with the Product Design team to explore product ideas and concepts so they can be prioritised and designed to align with the vision and strategy.
The Lead Product Manager will develop a deep understanding of our existing internal applications, third-party applications, internal data and integrations. They will synthesise that understanding with knowledge of customer needs and market opportunities to create technology solutions to solve user needs. They will manage a high-performing, collaborative team of Product Managers and Senior Product Managers, communicate clearly and crisply with leadership stakeholders and drive alignment across multiple teams and organisations through formal operational processes and informal communication.
Collaboration with delivery, engineering and other product leaders is essential for creating unified single-product and multi-product roadmaps, allowing for dependency management and individualised roadmap views by business units. The Lead Product Manager will also collaborate with delivery, engineering and solution architecture to design, build and launch software efficiently and effectively, with an eye to optimising our cross-functional ways of working.
Maximising the value of Informa's first-party data and identifying unique industry data sets to find new ways to monetise those data sets (data-as-a-service, subscriptions, scalable research products) is part of the role. The Lead Product Manager will work with commercial leaders to develop data acquisition strategies to complement existing data sets and achieve business goals. In collaboration with business stakeholders and commercial product leadership, they will establish success metrics for user engagement and product performance to demonstrate the value to our customers and internal stakeholders.
Using metrics and user feedback to guide product continuous improvement, the Lead Product Manager will balance customer needs with resource constraints and roadmap timelines.