Marketing Executive 營銷專員

Marketing Executive

This role is based in Dah Toong Liing Economic & Trade Plaza. This role is focused on hands-on execution across digital marketing and exhibition campaigns. You will work closely with the Marketing Manager to deliver high-quality marketing outputs for multiple B2B exhibitions.

Key Responsibilities:

• Digital Marketing Execution
• Execute digital campaigns across Meta, LinkedIn, and Google Ads
• Manage and update website content (WordPress)
• Support SEO-driven content and landing page updates
• Assist in email marketing (EDM) setup and execution

• Create marketing visuals using Adobe tools (Photoshop, Illustrator, InDesign)
• Support video editing and basic on-site shooting when needed
• Develop social media content (LinkedIn, Facebook, Instagram) aligned with campaign goals

• Support promotion of exhibitions, conferences, and workshops
• Assist in seminar/webinar execution (agenda updates, materials, coordination)
• Coordinate with internal teams and external partners for campaign delivery

• Monitor campaign performance using GA4 and platform dashboards
• Support reporting and basic data analysis
• Identify areas for improvement in campaign execution

• Ensure accuracy and consistency across all marketing materials
• Manage timelines and deliverables across multiple projects
• Execute tasks with strong attention to detail and reliability

Requirements

• 1–3 years of experience in marketing, digital marketing, or related roles
• Hands-on experience with: Meta Ads / LinkedIn Ads / Google Ads, Adobe design tools, WordPress
• Basic video editing skills (Premiere Pro, CapCut, or equivalent)
• Good English proficiency (reading & writing required)
• Familiar with GA4 or similar analytics tools
• Strong execution ability with attention to detail
• Basic understanding of marketing, messaging, and copywriting
• Comfortable using AI tools in marketing workflows

Nice-to-Have

• Experience in B2B marketing or exhibitions
• Familiar with Power BI or dashboard tools
• Experience managing multiple campaigns simultaneously
• Understanding of SEO and content marketing
• Experience working with international teams

Preferred Personality

• Reliable and detail-oriented
• Proactive with a sense of ownership
• Able to work in a structured, fast-paced environment
• Willing to learn and improve continuously
• Practical thinker with a problem-solving mindset

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it – see what our colleagues have to say.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: annual leave and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job.