Marketing Manager

Marketing Manager

Taharuf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi's B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact.

About LEAP East

LEAP East serves as a bridge between Saudi Arabia and East Asia, connecting Saudi-born innovation with Asia's most dynamic tech ecosystems. This powerful platform forges public-private partnerships, unlocks cross-border capital, and accelerates digital transformation across industries.

Your Role

As Marketing Manager for LEAP East, you will design and deliver critical aspects of our marketing strategy to achieve commercial objectives and revenue targets through brand development, customer segmentation, data analytics, campaign planning, and multi-channel optimisation.

Key Responsibilities

Strategy & Execution:

• Own and drive marketing strategy, including planning, implementation, and optimisation for both inbound and outbound campaigns
• Deliver on strategic KPIs by driving online traffic, leads, and conversions
• Develop and execute paid and organic marketing campaigns across multiple channels
• Optimise SEO strategies and collaborate with content teams to create high-quality, relevant content

Analysis & Insight:

• Monitor campaign performance through data analytics
• Identify trends and insights to optimize spend and performance
• Share relevant insights with wider marketing team and senior management

Leadership:

• Manage digital marketing team members to successfully implement campaign strategies
• Provide guidance, feedback, and inspiration to direct reports

Qualifications

Requirements

Essential:

• Fluent in Mandarin Chinese and English
• Significant experience in a Marketing Manager role
• Bachelor's Degree or equivalent experience
• Thorough understanding of digital marketing (PPC, SEO, online advertising)
• Strong analytical skills and data-driven approach
• Experience with database development, segmentation, and targeting
• Excellent copywriting and communication skills
• Proficient in MS Office suite
• Deadline-driven with ability to work in a fast-paced environment

Desirable:

• Experience with marketing automation technology (preferably Eloqua)
• Knowledge of CMS platforms
• Social media management experience
• Familiarity with marketing analytics platforms (Google Analytics/Adobe)
• Events marketing experience
• Experience in the tech sector

Additional Information

Core Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere – 1 month every year
• Residency visa, including yearly dependent fees
• Individual annual flight allowance for expats
• School fees contribution, 40,000 SAR per child per year (up to a max of three children)

Local Relocation Package*:

• Paid flight to Riyadh – individual and family
• 30 days accommodation or suitable serviced apartment from the arrival date, or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

*If eligible

International Relocation Package*:

• Paid flight to Riyadh – individual and family
• 60 days of accommodation or suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
• Paid flight home for individual and end-of-service gratuity payment when leaving the company (if applicable)

*If eligible