Marketing Manager, Vidcon

Marketing Manager, VidCon

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our Toronto Office

About FAN EXPO HQ

As part of FAN EXPO HQ and Informa (FTSE 100), we combine global resources with passionate fandom expertise. With over 10,000 colleagues across 30+ countries, we create extraordinary experiences that connect communities and drive business growth through the power of live events.

About VidCon

VidCon is the world's premier event celebrating digital content creation where creators, fans, and industry leaders converge to shape the future of digital entertainment. Our flagship Anaheim event in 2025 attracted 55,000 attendees, 200 Featured Creators, and 150 brand exhibitors, cementing our position as the epicenter of digital culture. VidCon is part of the FAN EXPO HQ family of events.

The Opportunity

VidCon's Marketing Manager leads the general marketing efforts for VidCon's tentpole Anaheim event. This seasoned professional has extensive experience overseeing strategic, efficient, and breakthrough marketing campaigns tailored to driving ticket sales with an emphasis on social and digital. This person is responsible for developing and executing on strategic partnerships, email marketing, direction on marketing creative, the VidCon website, community management, and collaborating with a PR agency as communications functions within the larger scope of all marketing initiatives. This role works proactively and collaboratively to craft successful marketing campaigns that increase VidCon's brand awareness amongst its key audiences, drive ticket sales, track the effectiveness of marketing methods, report relevant information after each campaign, and manage the marketing budget. Experience in a cross-functional, multi-faceted role is a must.

Key Responsibilities

• Develop strategic marketing plans for VidCon Anaheim to generate exposure, increase engagement, drive ticket sales, and grow audiences, optimizing all available platforms.
• Primary point for all third-party media agencies, responsible for briefing the campaign, running weekly meetings, and understanding and communicating ongoing performance and how we are optimizing in real time.
• Ensure that marketing goals, audience insights, industry landscape, and best practices are informing all campaign components.
• Oversight of VidCon's website in collaboration with the digital marketing team.
• Ideate against and brief strategy, breakthrough marketing creative for all platforms.
• Oversee the execution of VidCon's email marketing as an integral component of the overall marketing mix, optimizing segmentation to increase click-through rates and drive ticket sales conversions, in conjunction with the digital marketing team.
• Research and execute upon strategic partnerships and promotions that increase VidCon brand glow and event awareness driving ticket sales.
• Assist the VP, VidCon, with the third-party PR partner.
• Collaborate with VidCon's Social Media Manager on content calendars and creative as they ladder up to the overall marketing campaign. Provide community management support on social media platforms.
• Capture and communicate campaign plans for internal stakeholders.
• Maintain marketing budget, assisting with advertising buy planning, outreach, and execution ensuring media strategy plans align back to business targets and audience growth strategy.
• Ensure all market-facing materials are on brand by partnering with the Creative team.
• Liaise across internal VidCon teams to ensure marketing needs and timelines are being met.