Performance Marketing Director

Performance Marketing Director

This role will be a hybrid role based in our London, Victoria office 3 days a week. The senior-level Director of Digital will set the strategic direction and lead best practice development for digital marketing across One Informa. Reporting to the Group EVP Marketing Performance, this role will focus on paid digital media—including PPC, paid social, and programmatic. This group-level leadership role will drive excellence across internal teams and agency partners, initially within the B2B events businesses. The individual will be responsible for defining clear standards, championing innovation, and enabling high-performing campaign delivery to ensure consistent, scalable, and measurable results aligned with business objectives.

Key Responsibilities

• Define the vision and strategic role of paid media across One Informa, aligned to business growth and brand goals.
• Build and evolve group-wide frameworks for PPC, paid social, programmatic
• Establish standards and best practices to drive consistency, performance, and innovation across teams and agencies.
• Own governance structures that ensure quality, brand safety and accountability—while enabling agility and scale.
• Partner with business and marketing leaders to translate commercial objectives into paid media strategies.

Internal Team Enablement

• Establish and maintain a centre of excellence for a paid media marketing community, serving as the internal authority on emerging trends, innovation, platform changes,
• Mentor and guide in-market and functional teams on strategic approach, campaign architecture and optimisation.
• Lead capability development by collaborating with divisional leads and the Group Talent team to upskill internal teams, create supportive resources, and establish career frameworks that elevate team capability across paid media.

Agency & Partner Ownership

• Lead the evaluation and selection of media agencies across paid search, paid social and programmatic.
• Define agency scopes, performance frameworks, and review cadences to ensure alignment and accountability.
• Lead the strategy and relationships with key channel partners (e.g., LinkedIn, Meta) to optimise spend, campaign performance, and innovation.
• Drive evaluation and selection of new partners or platforms to future-proof media strategies

Measurement & Performance Frameworks

• Set unified KPIs, benchmarks, and attribution models for all paid media
• Collaborate with the Group Data Analytics teams to define data requirements, reporting structures, and actionable insights
• Drive continuous improvement through audits, reviews, and best-in-class playbooks

How you will measure success:

• Performance & Efficiency: Media ROI / ROAS, Customer Acquisition Cost (CAC), Cost Per Lead / Cost Per Conversion, Conversion Rate Improvement, Incrementality. Strategic Impact & Governance: Adoption of Frameworks & Standards, Media Audit Scores / Compliance Rates, Channel Mix Optimisation, Campaign QA & Effectiveness Scores
• Team & Agency Enablement: Agency Performance Scores, Internal Team Capability Maturity, Onboarding Time for New Markets, Training & Resource Adoption Rates
• Business Alignment & Influence: Stakeholder Satisfaction, Integration with Commercial Goals, Contribution to Forecast Accuracy

Qualifications

• You bring strategic clarity: With 10+ years in digital marketing and leadership in complex organisations, you align digital strategy with real business outcomes
• You drive performance at scale: Across paid media, you know how to activate the right mix—and get the best from internal teams and agencies.
• You turn vision into action: You're skilled at moving from idea to execution, delivering measurable impact in fast-paced, high-change environments.
• You lead through influence: Your communication builds trust, shifts mindsets, and brings teams with you.
• You keep results front and centre: you measure what matters and never lose sight of the goal.
• You stay ahead of the curve: Always learning and adapting, you challenge assumptions and push what's possible.