Performance Marketing Director

Performance Marketing Director

At Informa, no two days and no two people are the same, and you'll find the freedom, opportunity and support of a fantastic community to make a real impact.

We're an international business that connects specialists with knowledge, helping them to learn more, know more and do more through live and on demand events, digital and data-driven services and academic research.

We are home to over 10,000 colleagues across 30 countries and are a member of the UK's FTSE 100 group of leading public companies. We're thrilled to have earned the #3 spot in Glassdoor's Best Places to Work 2025 UK list, a recognition based solely on reviews by those who know us best - our current and previous colleagues.

In Global Support, we provide expert guidance and hands-on support to the Informa Group and Informa's many business teams. Across tech, finance, legal, corporate development, HR, communications, operations and many other areas, we work collaboratively and flexibly to help our brands serve their customers and help the company succeed.

Job Description

This role is based in our 5 Howick Place, London office

What you'll be doing: The senior-level Director of Digital will set the strategic direction and lead best practice development for digital marketing across One Informa. Reporting to the Group EVP Marketing Performance, this role will focus on paid digital media—including PPC, paid social, and programmatic. This group-level leadership role will drive excellence across internal teams and agency partners, initially within the B2B events businesses. The individual will be responsible for defining clear standards, championing innovation, and enabling high-performing campaign delivery to ensure consistent, scalable, and measurable results aligned with business objectives.

Key Responsibilities

Strategic Ownership

• Define the vision and strategic role of paid media across One Informa, aligned to business growth and brand goals.
• Build and evolve group-wide frameworks for PPC, paid social, programmatic
• Establish standards and best practices to drive consistency, performance, and innovation across teams and agencies.
• Own governance structures that ensure quality, brand safety and accountability—while enabling agility and scale.
• Partner with business and marketing leaders to translate commercial objectives into paid media strategies.

Internal Team Enablement

• Establish and maintain a centre of excellence for a paid media marketing community, serving as the internal authority on emerging trends, innovation, platform changes,
• Mentor and guide in-market and functional teams on strategic approach, campaign architecture and optimisation.
• Lead capability development by collaborating with divisional leads and the Group Talent team to upskill internal teams, create supportive resources, and establish career frameworks that elevate team capability across paid media.

Agency & Partner Ownership

• Lead the evaluation and selection of media agencies across paid search, paid social and programmatic.
• Define agency scopes, performance frameworks, and review cadences to ensure alignment and accountability.
• Lead the strategy and relationships with key channel partners (e.g., LinkedIn, Meta) to optimise spend, campaign performance, and innovation.
• Drive evaluation and selection of new partners or platforms to future-proof media strategies

Measurement & Performance Frameworks

• Set unified KPIs, benchmarks, and attribution models for all paid media
• Collaborate with the Group Data Analytics teams to define data requirements, reporting structures, and actionable insights
• Drive continuous improvement through audits, reviews, and best-in-class playbooks

How you will measure success:

• Performance & Efficiency : Media ROI / ROAS, Customer Acquisition Cost (CAC), Cost Per Lead / Cost Per Conversion, Conversion Rate Improvement, Incrementality. Strategic Impact & Governance : Adoption of Frameworks & Standards, Media Audit Scores / Compliance Rates, Channel Mix Optimisation, Campaign QA & Effectiveness Scores
• Team & Agency Enablement : Agency Performance Scores, Internal Team Capability Maturity, Onboarding Time for New Markets, Training & Resource Adoption Rates
• Business Alignment & Influence: Stakeholder Satisfaction, Integration with Commercial Goals, Contribution to Forecast Accuracy