Senior Marketing Executive

Senior Marketing Executive

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Design and implement digital marketing initiatives to achieve business objectives
• Drive website traffic, brand awareness, customer engagement and increase the leads number through existing marketing channels and online platforms
• Produce marketing materials for online channels including website, social media and external online media
• Monitor performance and results of digital marketing campaigns
• Work with internal and external parties to deliver contents of high professional standards
• Explore and evaluate new marketing channels (both online & offline) suitable for our services and market segments, and proactively bring in new ideas and update market trend
• Gather market intelligence and research to gain customer insight
• Support effective and creative marketing strategies for exhibitions and related products via different channels
• Work as a team to assist the total success of all exhibition products, e.g. physical exhibitions and conferences coordination

Qualifications

• At least 4 years of work experience in related field
• Degree holder or above in Marketing / Advertising / Business or related discipline
• Practical hands-on project management experience in campaign management and marketing automation within B2B environment
• Hands-on experience with Google Analytics and Facebook Ad Manager is a must
• Experience with leading marketing tool such as Eloqua and HTML is an advantage
• Experience with Mainland China digital marketing tools is an advantage
• Experience in marketing agency and exhibition industry, is an advantage
• A self-motivated and innovative person who stays abreast of digital marketing trend and best industry practice
• Excellent command in written and verbal English and Chinese (Cantonese and Mandarin).
• Candidate with more experience will be considered as Assistant Marketing Manager

OTHER PREFERRED ATTRIBUTES:

• Cooperative, flexible and initiative
• Capable to work under pressure in tight deadlines