Assistant Manager – Marketing

Marcom Specialist

It's fun to work in a company where people truly believe in what they're doing!

Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to business-to-business technology experts.

Our market reach, diverse solutions and services portfolio, and digital platform Ingram Micro Xvantage™ set us apart.

About the Role: Ingram Micro India is seeking a digitally driven and content-obsessed Marcom Specialist to lead the execution of integrated marketing campaigns, content strategies, and digital platform initiatives, especially around our transformative platform – Ingram Micro Xvantage.

Key Responsibilities:

• Xvantage Platform Marketing

  • Act as the India marketing lead for Xvantage, supporting platform adoption, feature rollouts, and partner onboarding.

  • Work closely with global and regional teams to localize Xvantage campaigns and drive measurable outcomes.

• Content Marketing

  • Develop and own a content calendar aligned with business goals and campaigns.

  • Create, curate, and localize engaging B2B content (blogs, social posts, case studies, thought leadership, video briefs) that resonates with IT channel personas (resellers, SIs, ISVs, etc.).

  • Collaborate with internal stakeholders and agencies for high-quality content creation and publishing.

• Campaign Management

  • Plan and execute integrated digital campaigns across digital media to promote vendor offerings and drive demand.

  • Work with the Global Digital Team to leverage assets, tools, and best practices.

  • Track and optimize campaigns for reach, engagement, and conversion metrics.

• Social & Digital Presence

  • Manage Ingram Micro India's social media presence, especially on LinkedIn, building community marketing, driving brand awareness, platform updates, and engagement.

  • Ensure consistent tone, messaging, and brand alignment.

• Website and SEO

  • Oversee content updates on the Ingram Micro India website and Xvantage India page.

  • Implement SEO best practices to increase organic visibility and traffic.

  • Work with developers or platform teams to improve UX and content discoverability.

• Vendor Co-Marketing & Platform Enablement

  • Collaborate with the Global Digital team to contribute to the Vendor GTM Hub – enabling technology vendors with reusable digital assets.

  • Support MDF-based marketing campaigns by creating campaign briefs, content, and digital deliverables.

What We're Looking For:

• 5+ years of experience in digital marketing, content marketing, or MarCom roles (B2B tech preferred).

• Solid understanding of the IT channel ecosystem in India.

• Hands-on experience in running paid and organic campaigns on LinkedIn, Google, Meta.

• Proficient in CMS tools (WordPress or equivalent), basic HTML/CSS, and web optimization practices.

• Familiarity with marketing automation platforms (Salesforce Marketing Cloud or similar).