Senior Marketing Operations Specialist

Senior Marketing Operations Specialist

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi's global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company's Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

At InMobi Advertising, you'll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide.

Role Summary

We are seeking a detail oriented Marketing Operations Specialist to manage marketing systems, lead processes, integrations, and performance reporting. This role ensures accurate lead capture, scoring, routing, lifecycle tracking, and reliable reporting to support data-driven decisions across Marketing and Sales. The ideal candidate brings strong hands on experience with HubSpot, solid integration knowledge, and comfort using AI powered tools to improve marketing efficiency, preferably within the AdTech or SaaS industry.

Key Responsibilities

• Manage and optimize marketing automation in HubSpot, including workflows, lists, forms, and campaign tracking
• Oversee end-to-end lead management including capture, scoring, lifecycle stages, and routing to Sales
• Build and maintain marketing dashboards and reports to track funnel performance and campaign impact
• Ensure CRM data accuracy, conduct regular audits, and resolve data or sync issues across systems
• Manage integrations between marketing platforms and CRM, including troubleshooting data flow and field mapping
• Identify and implement process improvements and automation opportunities
• Leverage AI/LLM tools to enhance lead enrichment, segmentation, and reporting workflows
• Collaborate with Marketing, Sales, and RevOps teams to improve lead handoff, reporting, and operational efficiency

Required Qualifications

• 2–5 years of experience in Marketing Operations or Marketing Automation
• Strong hands-on experience with HubSpot (Marketing Hub and CRM)
• Strong understanding of lead lifecycle management and funnel stages
• Experience building reports and dashboards for marketing performance
• Strong understanding of system integrations, APIs, and data sync processes
• Hands on experience using AI or LLM based tools in marketing workflows or automation
• Experience working with reporting platforms such as Google Looker Studio, Google Analytics, or other BI/reporting tools
• Working knowledge of Salesforce CRM to collaborate effectively with Sales teams
• Experience working in the AdTech or SaaS industry
• High attention to detail and strong problem-solving skills
• Comfortable working with data and reporting tools

Preferred Qualifications

• Experience in high growth B2B technology environments
• Familiarity with automation tools (e.g., n8n, Zapier)
• Basic knowledge of data modeling or BI tools

Key Skills & Competencies

• Analytical and data driven mindset
• Strong organizational and documentation skills
• Effective cross functional communication
• Process oriented with a focus on efficiency
• Ability to manage multiple priorities

The InMobi Culture

At InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.