Marketing Data Analytics/insights Analyst - INTL India

Marketing Data Analytics Professional

The Marketing Data Analytics professional will support the development and delivery of advanced analytics and data-driven insights to inform marketing strategy, customer engagement, and revenue growth. This role is hands-on and execution-focused, combining analytical problem solving, modeling, and close partnership with marketing and business stakeholders. The ideal candidate is comfortable working with complex data, translating insights into action, and contributing to high-impact marketing initiatives.

Key Responsibilities

• Partner with Marketing and related business teams to define analytical requirements, evaluate feasibility, and support data-driven decision making
• Analyze large, complex datasets to uncover insights related to customer behavior, campaign performance, acquisition, retention, and revenue growth
• Build, test, and refine predictive and statistical models to support marketing use cases such as segmentation, forecasting, attribution, and personalization
• Develop dashboards, visualizations, and reporting to communicate insights clearly to both technical and non-technical stakeholders
• Translate analytical findings into actionable recommendations that inform marketing strategy and execution
• Support ongoing analytics initiatives by contributing to solution design, documentation, and continuous improvement efforts
• Collaborate with cross-functional teams including Data, Marketing, Sales, and Technology to ensure alignment and data accuracy
• Apply sound analytical judgment when working with incomplete or evolving information in a fast-paced environment