Associate Director, Patient Marketing - Digital

Associate Director Of Patient Marketing

At Insmed, every moment and every patient counts — and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you'll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person's contributions to meaningful progress.

For patients, for each other, and for the future of science, we're in. Are you?

We are seeking an Associate Director of Patient Marketing, accountable for developing and implementing digital and performance marketing strategies. This role will focus on reaching and engaging patients through digital channels to educate, inform and drive action at critical junctures of the patient journey. You will be a key member of the Brand Team for Insmed's in-line rare disease respiratory product with a potential new indication in the pipeline and will be responsible for the development and execution of strategies and tactics in collaborations with key cross-functional partners to ensure we continuously meet patient needs and drive brand objectives. You will use a multitude of channels – and identify new and innovative approaches and tools- to educate, engage and support patients throughout their journey. You will marry deep patient insights and analytics with the optimal set of digital experiences to enhance every interaction with our patients and drive brand goals. This position will report to the Director, Patient Marketing Lead, and is based in Bridgewater, NJ. This is a hybrid role, which includes regular in-person with purpose meetings. This position does not have any direct reports.

What You'll Do:

• Own the development and implementation of digital and performance marketing initiatives based on experience, e.g., Paid Social & Display, Search Engine Marketing, Point of Care, website and video development.
• Synthesize actionable insights from a mix of qualitative and quantitative data to continuously refine marketing strategies, optimize campaign performance, enhance patient experience and increase return on investment
• Develop and implement comprehensive multi-channel marketing strategies to effectively engage patients throughout their journey.
• Influence without direct authority, collaborate across functions – including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, information technology, sales, commercial effectiveness, learning and development, advocacy, compliance, medical, legal and regulatory teams.
• Stay informed on the latest developments, standard methodologies and emerging technologies in digital and performance marketing to proactively identify the most promising new opportunities to explore, pilot and implement; Serve on cross-functional teams focused on advancing organizational capabilities, e.g. AI.
• Establish goals and critical metrics to measure the effectiveness of marketing initiatives, with a focus on continuous learning and data-driven optimization.
• Effectively engage agency partners, handle scopes of work and development and execution of initiatives; Foster a collaborative relationship to drive team success.
• Build cases to secure investment and contribute to Patient Marketing budget management, ensuring optimal use and tracking of resources.

Who You Are:

• Bachelor's degree or equivalent in marketing or a similar field; MBA preferred
• 5+ years professional experience in healthcare marketing or biotech/pharmaceutical marketing and driving growth in a fast-paced environment
• Proven track record in digital and performance marketing channels and tools, with an inquisitive mentality for what's next
• Skilled in both strategy and execution - with an analytical approach, strong marketing fundamentals, and the ability to build productive partnerships
• Sharp analytical capabilities – able to dissect data to uncover insights that can be turned into impactful actions
• Excellent communication and storytelling – written, verbal and visual
• Peer leadership skills, including inspiring and empowering teams without direct authority
• A creative, "what's possible" attitude that always puts the patient first
• Highly organized with a strong attention to detail, clarity, accuracy, and conciseness
• Experience in managing external partners (e.g. agencies)
• Ability to interact and successfully build relationships in a dynamic and culturally diverse workplace
• Ability to work well in a hybrid environment

Pay Range: $139,000.00-195,200.00 Annual

Life at Insmed

At Insmed, you'll find a culture as human as our mission—intentionally designed for the people behind it. You deserve a workplace that reflects the same care you bring to your work each day, with support for how you work, how you grow, and how you show up for patients, your team, and yourself.

Highlights of our U.S. offerings include:

• Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)
• Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
• 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
• Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
• Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back

Eligibility for specific programs may vary and is subject to the terms and conditions of each plan.