Field Marketing Manager - Atlanta, GA

Field Marketing Manager- Atlanta, GA

Inspira is a brand relationship agency. We focus on cultivating deeper, long-term relationships between brands and consumers. Join us in driving meaningful impact for our clients, one relationship at a time.

We're looking for a relationship-driven professional to establish and nurture strategic relationships with gyms, recreational sports leagues, outdoor lifestyle groups, and more. In this role, you'll combine your industry knowledge, networking skills, and ability to inspire and grow a team to create impactful brand experiences that expand our presence where active living and everyday life meet.

We are seeking a dynamic, highly organized Market Manager to lead the local field marketing program. This individual will serve as the operational anchor in their market, overseeing execution, managing a part-time ambassador team, and cultivating strategic local relationships. The Market Manager is responsible for ensuring quality field delivery, sharing actionable insights, and maintaining a consistent brand presence throughout the year.

Job responsibilities will include but are not limited to:

• Team Leadership & Training
  • Co-recruit, onboard, and manage a team of part-time Brand Ambassadors
  • Lead day-to-day operations including scheduling, performance coaching, and in-field quality assurance
  • Drive ambassador readiness through ongoing training, support, and accountability
• Field Execution & Oversight
  • Oversee the execution of grassroots, community-based, and event-led activations
  • Ensure all field activities meet established quality standards and are delivered on time and on brand
  • Monitor KPIs, capture performance data, and share insights with internal stakeholders
• Market Development & Partnerships
  • Build and maintain strong relationships with local partners, organizations, and community stakeholders
  • Identify local opportunities that enhance relevance, increase reach, and support broader program goals
  • Conduct in-market audits, gather competitive intelligence, and provide localized strategic feedback
• Operational Continuity
  • Serve as the consistent lead in-market, ensuring smooth transitions between activation cycles
  • Manage assets, inventories, and local logistics with efficiency and attention to detail
  • Support recruitment efforts, pre-planning efforts, and post-activation reporting as needed

In this role, you will be provided with a company vehicle which is to be used exclusively and solely for work purposes. Applicants will be required to possess (and maintain during employment) a valid driver's license and automobile insurance, as well as will be required to submit to a background check of their driving record. If hired, the employee will be responsible for using the company car in a safe, lawful, and reasonable manner and comply with company policy and all other vehicle guidelines.

The physical demands of this role require the following:

• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
• Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

Bachelor's degree in Marketing, Business Administration, or a related field preferred. Ideal candidates possess 4-6 years of professional experience, with a minimum 2-3 years demonstrated sales experience. Fitness/health and wellness industry experience strongly preferred. Adept at communicating clearly and concisely with clients, partners, colleagues, and other professional audience. Highly proficient in Microsoft Office: Word, Excel, Outlook, and PowerPoint. Strong budget management skills. Proven ability to meet deadlines, juggle multiple projects, and work independently. Must have valid driver's license, with clean driving record/background check. Must be willing to travel up to 50% and within assigned sales region. Must be willing to work weekends and holidays, as needed. Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

The base compensation range for this job classification is between $75,000-$85,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service and geographic location. This job classification is bonus eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Inspira Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.