Marketing CRM Specialist

Marketing CRM Specialist @ Instacar

At instacar, we're redefining how people access and use mobility in Greece. Established in 2018 and officially launched in September 2019, we are a fully digital mobility-as-a-service scale-up, offering flexible, subscription-based mobility designed around real customer needs and operational excellence. Our vision is to be the ultimate one-stop mobility app, providing comprehensive services for all drivers. Our mission is to simplify access to vehicles and remove the friction traditionally associated with car ownership and leasing, delivering a stress-free, digital mobility experience for everyday life. At instacar, we go beyond traditional leasing — we are dedicated to serving drivers through a growing mobility ecosystem.

Instacar is guided by our core values: Be Fair, Be Bold, Be Patient. We're committed to fairness in all our collaborations, bold innovation, and patience in our growth.

In less than five years, instacar has evolved from startup to scale-up, launching the first fully digital flexible leasing model in Greece, developing its own customer app, building internal platforms such as instafleet, and expanding across multiple instapoints and mobility services. Additionally, our all-in-one app provides instadrivers with a centralized platform to manage every aspect of their vehicle subscription seamlessly.

Instacar continues to grow at a rate of over 100% annually, supported by investors such as Autohellas and Elikonos Capital. The company achieved approximately €24 million in revenue in 2024, with a provision to surpass €35 million in 2025, reflecting a strong and stable market presence. This growth supports an environment focused on ownership, execution, and continuous learning, where teams work closely to build scalable mobility solutions and improve the everyday experience of our customers.

Your Role

As a Marketing CRM Specialist, you will play a key role in designing and executing lifecycle and loyalty strategies across instacar's digital ecosystem. You will own CRM journeys end-to-end, translating customer insights into meaningful, personalized experiences that drive retention, loyalty, and long-term value. This role works closely with Marketing, Product, BI, and Performance teams and has strong exposure to data-driven decision making.

Your Responsibilities

• Design, implement, and optimize automated CRM journeys across the full customer lifecycle—from onboarding to retention—for both leasing and "like new" vehicle customers.
• Monitor and improve the performance of loyalty touchpoints and repeat engagement flows, increasing customer lifetime value and reducing churn.
• Collaborate closely with Performance, BI, and Product teams to transform customer insights into actionable strategies, using segmentation, behavioral triggers, and next-best-action logic.
• Develop and roll out personalized messaging strategies across email, push, SMS, and in-app channels, tailored to user preferences and booking behavior.
• Drive the strategy and operational execution of CRM incentives, ensuring offers are aligned with customer needs and business objectives, while maintaining budget efficiency.
• Contribute to the evolution of the loyalty framework, identifying key drivers of loyalty in a flexible mobility context and suggesting improvements to enrollment, reward structure, and engagement cadence.
• Create clear and insightful reports on campaign impact, incentive ROI, and CRM's contribution to customer retention and B2C growth.
• Ensure all CRM automations are mobile-first, data-driven, and well integrated into the product ecosystem through close collaboration with tech and data teams.