Performance Marketing Associate

Performance Marketing Associate @ Instacar

At instacar, we're not just transforming the way people move—we're pioneering the future of transportation and mobility. Established in 2018 and officially launched in September 2019, instacar is the first fully digitized mobility-as-a-service scale-up. Our vision is to be the ultimate one-stop mobility app, providing comprehensive services for all drivers. Our mission is to revolutionize perceptions of new - age mobility through technology and a customer-centric approach. At instacar, we are focused beyond just leasing cars, we are dedicated to serving drivers.

Instacar is guided by our core values: Be Fair, Be Bold, Be Patient. We're committed to fairness in all our collaborations, bold innovation and patience in our growth.

In less than five years, we've achieved significant milestones, establishing four prominent instacar points, investing in micro-mobility, and developing our own tech tools like instafleet, a fleet management solution, crafted in-house to streamline operations. Additionally, our all-in-one app provides instadrivers with a centralised platform to manage every aspect of their vehicle subscription seamlessly.

As we experience rapid growth rates of over 100% annually, supported by esteemed investors like Autohellas, and Elikonos Capital, and achieving a revenue for 2024 of ≈ €24million and being on track to surpass €35 million in 2025, fueled by a strong market presence., we're on the lookout for dynamic individuals to join our #instateam. At instacar, your voice matters, your creativity thrives, and your impact is tangible. With a human-centered approach and an unwavering commitment to excellence, instacar offers an environment where innovation flourishes, and every contribution is valued.

Your Role:

For our Marketing team we are on the lookout for a Performance Marketing Associate Your Responsibilities:

• Strategy Development: Design and implement comprehensive performance marketing strategies across channels
• Plan and Execute Campaigns: Develop and manage paid advertising campaigns across Google Ads, Meta Ads, Bing Ads, and other relevant platforms, focusing on delivering results.
• Optimize Performance: Regularly analyze campaign performance and adjust strategies to maximize ROI, focusing on metrics like CPL & CPA
• Reporting and Insights: Own the reporting process - track and analyze key metrics and provide clear, actionable insights to leadership.
• Data-Driven Insights: Use analytics tools to understand customer behavior, optimize conversion funnels, and identify growth opportunities.
• Cross-Channel Strategy: Work across Paid Search, Paid Social, Display, and other channels to build integrated campaigns.
• Collaborate Across Teams: Partner with content, sales, and product teams to align marketing activities with business goals.
• Budget Management: Handle a significant monthly budget, ensuring efficient allocation to achieve KPIs.
• Stay Ahead of Trends: Keep up with industry trends, tools, and best practices to ensure our strategies are cutting-edge.