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Product Marketing & Growth Manager - Remote Eligible
Create marketing campaigns that boost user engagement and product adoption
Remote
Mid-Level
3 weeks ago
Intellect
Provides digital mental health and wellbeing support for employees through therapy, coaching, and self-guided programs across Asia-Pacific.
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Product Marketing Manager
We are looking for a Product Marketing Manager focused on communicating Intellect's offering and value to end users of our service. The ideal candidate will have 3-5 years of experience in marketing and a background in the healthcare or employee benefits industry. In this role, you will be responsible for developing and executing marketing strategies that drive member registration and engagement, while also bringing new products to the market.
Responsibilities include:
- Develop and execute marketing strategies that drive end-user adoption, engagement, and retention of employee mental health benefits
- Be the glue between cross-functional teams, including client success, product, and engineering, to ensure clear positioning and messaging around Intellect's suite of offerings to end users
- In collaboration with other members of the team, develop marketing playbooks that support the client success team in rolling out Intellect to clients and building the case for renewals
- Be the marketing thought partner and consultant to client success managers on internal campaigns, webinars, and onboarding programs to promote our products and educate members
- Own distribution of product roadmap updates to Marketing & Client Success teams at a regular cadence
- Develop and maintain a deep understanding of the employee mental health industry, including industry trends and the competitive landscape
- Surface insights from our customers and users to the Product and Marketing teams
About Intellect
Provides digital mental health and wellbeing support for employees through therapy, coaching, and self-guided programs across Asia-Pacific.