Marketing Manager - ETF Investing

Marketing Manager - ETF Investing

Job Title: Marketing Manager, ETF Investing

Location: Toronto, ON (Hybrid, 3-4 days a week in office)

Duration: 12 months

Contract Type: T4/IC

Pay Rate: $46.89/Hour

Role Mandate

The Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives that drive awareness, consideration, and sales of Client's ETFs (exchange traded funds) and other investment products to direct investors.

Day to Day

• 25% Strategic planning
• 60% Campaign & project management
• 15% Reporting & insights

Responsibilities

Strategic Planning

• Define and execute on the strategy and optimization of GAM's always-on digital marketing strategies, influencer engagements, and social content strategy
• Find integration and synergies across various initiatives supporting the GAM business and new opportunities to drive business revenue growth.
• Continuously improve marketing team operations through thought leadership and best practice implementation
• Work with digital analytics teams and internal/external partners to obtain actionable insights, validate hypotheses and refine concepts

Campaign & Project Management

• Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention.
• Provides strategic direction for media and creative development and ensures brand standards are maintained.
• Oversees the development of advertising, promotional and communications material, and ensures governance requirements are met.
• Collaborates with external agency partners to deliver business objectives.
• Ensures consistency in solutions and across marketing channels, media and platforms.
• Partner across teams on social media content and build thought leadership

Reporting & Insights

• Monitors and tracks performance ongoing and post-campaign
• Designs and produces regular and ad-hoc reports, and dashboards.
• Utilize data to uncover insights to inform strategic recommendations.

Qualifications

• Typically between 5 - 8 years of relevant experience and post-secondary degree in related field of study.
• Interpersonal skills and ability to develop strong relationships at every level of the organization.
• Strong written and oral presentation skills and presence.
• Strong technical ability with PowerPoint, Excel and Word.
• Results-oriented marketer with the ability to garner insights and execute flawless marketing campaigns grounded in customer insights.
• Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities.
• Minimum of undergraduate degree in marketing, business, commerce, or a related discipline.

Additional nice-to-haves

• A self-directed investor with personal experience investing in ETFs/stocks/other investment products.
• Paid digital marketing experience across the funnel (video, display, social, search) a strong asset.
• Advertising/creative agency experience and/or media agency experience a strong asset.
• Experience with managing influencer marketing programs not required but an asset.
• Experience with social media management and content marketing not required but an asset.